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Dimensional Report
Dimensional Report

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Dimensional Report

Learn how to use Everflow's Dimensional Report to analyze your marketing data across multiple dimensions and find hidden insights about your campaigns.

Overview: What is the Dimensional Report?

The Dimensional Report gives you a bird's-eye view of your performance across multiple dimensions simultaneously. Instead of running separate reports for countries, devices, and partners, you can see how all these factors interact in one place.

What makes it useful is the flexibility - you can choose exactly which dimensions matter most to your analysis and focus on the metrics that drive your decisions. Want to see how iPhone users in Canada respond to your top 3 partners? Or maybe you need to understand which device types convert best for your highest-revenue offers? The Dimensional Report handles these complex, multi-layered questions easily.

It's particularly valuable when you're trying to understand the relationships between different variables in your campaigns. Sometimes the insights come from how dimensions interact with each other, not just how they perform individually.

Why Use It?

  • Deep Analysis: Look at results across different areas (like countries, devices, and ad placements) using metrics that matter to you.
  • Offer Growth: Understand where your Offers are strong and weak and make adjustments accordingly.
  • Flexible Analysis: Compare up to five different data points at once, including Offer groups, Events, and average Sale value.

Key Features

Feature Description Customizable Metrics Choose up to 2 from a wide range of metrics to focus on what matters most to your business. Interactive Filtering Click on data points to drill down and filter your view for more granular insights. Visual Trends Use line graphs to visualize how your data is trending over time. Flexible Date Ranges Analyze data for any time period you choose.

How To Access The Dimensional Report

Find and open the Dimensional Report in Everflow.

Click on the hamburger menu in the top left corner of your Everflow dashboard. Go to the Analytics section. Select Dimensional from the list of reports.

Using The Dimensional Report

Analyze multi-dimensional data with the Dimensional Report.

Set Your Date Range: Choose the time period you want to analyze. Add Dimensions: Select up to five dimensions from the Add Dimensions dropdown. Choose Metrics: Select up to two metrics to analyze from the Select Dimension Metric(s) dropdown. Explore Data: Review the breakdown of your selected metrics across the chosen dimensions. Drill Down: Click on specific data points to filter and focus your analysis. Visualize Trends: Use the line graphs to see how your data is trending over time.

Key Dimensions and Metrics

Dimensions: Offer, Partner, Country, Device Brand, Sub ID (Sub1-Sub5), and more. Metrics: Clicks, Conversions, Revenue, Payout, EVR (Event Rate), Margin, RPC (Revenue Per Click), and others.

A Real-Life Example

Let's say you're running campaigns across multiple countries and notice that your overall performance varies wildly by region, but you're not sure why.

Set up your investigation Choose "Country," "Device Type," and "Partner" as your dimensions Select "Clicks" and "Conversion Rate" as your metrics Set your date range to the last 30 days What you might uncover You could discover that mobile traffic from the UK converts amazingly well with Partner A, but the same partner's desktop traffic barely converts at all. Meanwhile, Partner B crushes it with desktop traffic in Germany but struggles with mobile users everywhere. Take action with these insights Ask Partner A to focus more on mobile traffic in the UK and similar markets Work with Partner B to improve their mobile targeting or stop sending mobile traffic altogether Identify which countries and device combinations are your golden opportunities Adjust your payouts based on the quality of specific partner-device-country combinations

The Dimensional Report basically helps you find those hidden patterns that only show up when you look at multiple factors together. It's the difference between knowing "Partner A performs well" and knowing "Partner A performs well specifically with mobile users in English-speaking countries on weekends."

Quick Reminder Use these reports regularly to find new insights and make better decisions about your marketing.

Tips & Best Practices

Get more value from your dimensional report by trying different combinations of dimensions to find insights you might have missed.

You can focus on specific parts of your data using filters, while keeping an eye on trend graphs helps you notice performance changes over time.

Compare different metrics like clicks and conversions to spot areas where you can make improvements.

Bottom Line

The Dimensional Report is like a customizable dashboard that lets you mix and match up to 5 different data points to analyze your performance. It's perfect when you want to see the big picture across multiple dimensions at once - like how different devices perform in different countries with different partners - without jumping between multiple reports.

Explore Related Content Ready to expand your analysis? Explore these complementary reports: Variance Report: Use the Variance Report to compare different time periods.
Cohort Report: Try the Cohort Report to see how users behave over time.