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Overview: What is the Dimensional Report?
The Dimensional Report helps you see how well you're doing across all your marketing channels in one place. You can:
- Look at up to 5 different dimensions at once (like Partners, countries, devices, and Offers)
- Dig deeper into any area that interests you
- Choose which metrics matter most to you (like Conversions or Clicks)
Think of it as your all-in-one view to quickly spot what's working and what needs attention in your marketing.
Why Use It?
- Deep Analysis: Look at results across different areas (like countries, devices, and ad placements) using metrics that matter to you.
- Offer Growth: Understand where your Offers are strong and weak and make adjustments accordingly.
- Flexible Analysis: Compare up to five different data points at once, including Offer groups, Events, and average Sale value.
Key Features
How To Access The Dimensional Report
Find and open the Dimensional Report in Everflow.
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Using The Dimensional Report
Analyze multi-dimensional data with the Dimensional Report.
Key Dimensions and Metrics
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A Real-Life Example
Let's say you want to optimize your campaign performance across different devices and countries:
- Open Dimensional Report for the last two weeks.
- Add "Device Brand" and "Country" as dimensions.
- Select "Clicks" and "Revenue" as metrics.
- In the report, you might notice:
- Apple devices have the highest number of clicks but lower revenue compared to Samsung.
- The United States shows high click volume and revenue for Apple devices.
- Click on "Apple" to filter the data:
- You can now see which countries perform best for Apple devices.
- Add Partners to the dimensions and check which Partners drive the most traffic and revenue on Apple devices.
- Based on this, you could:
- Adjust your targeting or bidding strategy for Apple devices in top-performing countries.
- Work with Partners who excel at driving valuable traffic on Apple devices.
Tips & Best Practices
Get more value from your dimensional report by trying different combinations of dimensions to find insights you might have missed.
You can focus on specific parts of your data using filters, while keeping an eye on trend graphs helps you notice performance changes over time.
Compare different metrics like clicks and conversions to spot areas where you can make improvements.
