Variance Report - Everflow Helpdesk

Maybe you want to see if this month is better than last month, or compare this week to the same week last year during a holiday season. The report makes it easy to spot what's improving and what's declining, so you can make quick decisions about where to focus your attention.

What makes it useful is how it presents the changes. Instead of making you do math in your head, it shows you the difference in green (good news) or red (needs attention). You can break down these changes by partner, offer, or any other dimension to see exactly where the improvements or problems are coming from.

It's especially handy when you've made changes to your campaigns and want to measure the impact, or when you're trying to understand seasonal patterns in your business.

Why Use It?

Track Changes: See how your numbers change between time periods
Break Down Data: Look at changes by Offer, Partner, or other factors
Find Trends: Spot what's getting better or worse
Smart Decisions: Use real data to improve your campaigns

Accessing The Report

Find and open the Variance Report in Everflow.

In your Everflow dashboard, navigate to the Analytics section.

Select Variance from the reporting options.

Setting Up Your Report

Configure the date ranges, data points, and filters for your Variance Report.

Select the Previous Period and Current Period date ranges

for comparison.

Choose the Parent data point for comparison (e.g., Offer, Partner).

Optionally, select a Child data point for further breakdown.

Apply any additional filters

as needed.

Click Run Report.

Interpreting The Results

Analyze the data presented in the different sections of the Variance Report.

The Variance Report consists of three main sections:

Summary Card:
- Provides an overview of key metrics
- Shows data for the current period at a glance, compared to the previous period
Performance Graph:
- Visualizes the data as a chart
- Compares the current period against the previous period
Detailed Report:
- Breaks down the data using various metrics
- Shows the Previous period, Current period, and Variance for each metric
- Variance is represented as a green (positive) or red (negative) number
- Indicates the difference between the two periods

Use the vertical dots menu

to export the report or customize the displayed columns. Note that the Detailed Report has a 5,000-row display limit. The report will not display any rows if this limit is exceeded.

A Real-Life Example

Let's say you just changed your payouts two weeks ago and want to see if it improved your overall performance.

Set up your comparison

Set "Previous Period" to the two weeks before you changed payouts

Set "Current Period" to the two weeks after the change

Choose "Partner" as your main breakdown to see how each partner responded

What you might discover

You could find that overall revenue is up 15% (green number - good news), but when you dig into the partner breakdown, you see mixed results. Maybe three of your top partners increased their volume significantly, but two others actually decreased their traffic. Your cost per acquisition might be down 8%, but your total profit per click improved by 12%.

Make smart decisions based on the data

Reach out to the partners who reduced their volume to understand why and see if you can get them back on track

Ask the partners who increased volume what changed for them - maybe they have insights you can share with others

If the overall trend is positive, you might consider similar payout adjustments on other offers

Use the data to justify your changes to stakeholders or decide if you need to make further adjustments

The Variance Report basically gives you a quick health check on your business. Instead of wondering if things are getting better or worse, you get concrete numbers that tell you exactly what's happening and where to focus your efforts.

The selected interval now compares a previous period up to the same time of day, rather than ending at midnight.

For example, if you run the report at 9:30 AM, it will compare today's data up to 9:30 AM with yesterday's data up to 9:30 AM.

Advanced Features

Click Copy Link to Report in the hamburger menu

to share the report with colleagues or bookmark it for quick access

Select Show API Request to view the API call used to generate the report, which can be useful for custom integrations or troubleshooting

Custom Reporting Metrics feature works with this report. Create your own reporting metrics for this report to compare numbers that matter to you and your business.

Bottom Line

The Variance Report compares your performance between two time periods to show what's getting better or worse. It's perfect for quickly spotting trends, measuring the impact of changes you've made, or comparing this week's results to last week's to see if you're heading in the right direction.

Explore Related Content

Expand your reporting capabilities with these other helpful reports.

➔ Flex Report: Review a pivot table in which you may group and slice data by selecting one or more columns.
➔ Dynamic Nested Report: View two layers of data, of your choosing, in one nested view.
➔ Offer Report: Analyze the performance of your individual offers and their associated partners.

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