Overview

In this article, you will learn about Feeds, a feature that allows you to add and customize integrations with demand partners (Advertisers). Feeds enable you to pull in offers from your advertisers via API.

Managing Advertiser Feeds

Viewing an Integration

Once you've selected an integration to view, you will see a full overview of the integration and its settings.

Once you've selected an integration to view, you will see a full overview of the integration and its settings.

Click Edit to edit the integration setting or vertical dots to Synchronize Offer Data Now.

To view the list of Offers associated with the integration, click the Offers tab.

Should You Use Advertiser Feeds?

Should You Use Advertiser Feeds?

Answer these questions to find the best setup method

1️⃣ Does your advertiser use Direct Linking?

✅ Yes, Direct Linking

Advertiser requires Direct Linking setup (common with Meta, Google Ads)

⏩ No, Standard Redirect

Uses standard redirect-based tracking links

2️⃣ How many offers will you be ingesting?

📦 10+ Offers

Large catalog that updates frequently

📝 1-9 Offers

Small number of offers, easier to manage manually

3️⃣ Will you need to customize offer settings?

🎨 Yes, Custom Settings

Need to customize URLs, payouts, targeting, or caps

⚙️ No, Use Defaults

Advertiser's default settings work fine

✅ Recommendation: Use Advertiser Feeds

Advertiser Feeds are a good fit for your scenario. You're working with standard redirect tracking and a large catalog where automation provides value.

• Remember to configure Field Locking if you plan to customize any offer settings (see Controls section below)
• You'll still need to set up conversion tracking (postbacks) for each advertiser
• Use the URL Macro Appendix to append tracking parameters to all ingested offers

Start Over

⚠️ Recommendation: Set Up Offers Manually

Manual setup is recommended for your scenario. Based on your answers, Advertiser Feeds will create more work than they save.

• Direct Linking requires manual configuration: Feed ingestion strips critical tracking parameters that must be manually re-added
• Feed syncs will overwrite customizations: Unless you use Field Locking, your custom settings reset on every sync
• Small catalogs are faster to set up manually: The time spent configuring Feeds + Field Locking exceeds manual setup time

Follow the standard offer creation process →

Start Over

Adding an Integration

Navigate to Integrations -> Feeds -> + Add Integration When you click + Add Integration, a list of supported demand partners (Advertisers) and a list of supported platforms will appear amongst two separate tabs. After you've chosen from supported Advertisers/Platforms, click Setup and follow all required steps, as outlined below.

1 Integration Choose an integration name, a default Advertiser, the Status of the integration, your desired Sync Frequency (how often Everflow calls the platform to sync it with existing data), a Logo, and enter your API Key. Without an API key, supplied to you by your Advertiser, you will NOT have access to continue with the integration.

2 Remote Offers Select the Countries, Platforms, Regions, and Cities for which you'd like to add Offers. If none are selected, all the Offers available to you in your demand partner's platform will be fetched. Set your minimum payout. Offers with payouts that are lower than this amount will not be added to your Feed. Define any relevant Inclusions and/or Exclusions that should be considered alongside the other filters you are using. Offers entered here will be added or excluded, either in addition to your configured filters or in place of your configured filters. To pull ONLY the Offers you've entered the IDs of, please check Only fetch remote offer ids listed above in the Inclusion field. Once you click the Fetch Offers button you will then be able to select which Offers you want to bring into your Feed. When you have selected all the Offers you want, click Save.

3 Offer Settings Adding Offer Events To track Offer Events, you need to set them up similar to a normal offer setup. Refer to the general offer setup guide by clicking [HERE]. Here, you will configure the following default settings for offers you pull into your Feed: Offer Category Initial Offer Status for New Offers URL Macro Appendix For each advertiser, you can customize the parameters and macros appended to each offer's Default Landing Page URL by editing the URL Macro Appendix section. This does not require the landing page but only the parameters and macros to be added. You can find a cheat sheet on how to track for various tracking platforms by clicking [HERE]. Then, you can add default settings for Tracking & Controls, Attribution, Targeting and Fail Traffic.

4 Partner Settings Here, you will configure the following default settings for offers you pull into your Feed: Visibility for new offers Partner Percentage : Define what percentage of your revenue that you would like to use as payout to Partners. Specify which Partners have access to this Advertiser's offer.

5 Controls Dynamic Caps: When enabled, for every offer cap (eg. daily conversion, global revenue), use the cap that is set in the Advertiser's platform. Creative Limit Per Offer: Define the maximum number of offer creatives that can be pulled into Everflow. Please note that creatives are only pulled on the initial (first) import. Remote Update: When disabled, the Offer will not be updated after the initial import. Convert Categories to Labels: If the offer is coming from a certain Category in your Advertiser's system, you may choose to have that applied to your Offer as a label. Offer Description Prefix: If you would like a specific prefix added to the description of the offers coming into your platform, enter it in the text box. Field Locking protects your custom offer changes from being overwritten during syncs. When you lock a field, your custom settings will be kept permanently. When you do NOT lock a field, any changes you made will be erased and reset back to the advertiser's original default settings at the next sync. For example, if you customize an offer's payout amount but forget to lock the "Payout" field, your custom payout will be lost and replaced with the advertiser's original payout when the next sync happens. Remember: you must lock every field that you have customized if you want to keep those changes - whatever is not locked will be overwritten by the advertiser's defaults. Word Exclusions: This allows you the ability to list words found in your Advertisers' Offers that you do not wish to have in your Offers. Enter the words entered to strip them from the Offer Name and Default Landing Page URL.

6 Review and Save the Integration. After saving, you will see an overview of all the settings associated with this Feed. Click Sync Now to initiate syncing immediately, or Edit to make changes to the settings. On the Offers tab, you will see the list of Offers in your Feed from this integration.

Everflow-to-Everflow Feed Set-Up

Even with Everflow-to-Everflow Feed integration, you still need to pass the transaction ID through a sub-parameter and place an advertiser postback with the transaction ID being passed back.

Important: Everflow-to-Everflow + Direct Linking Critical setup requirements when both networks use Everflow Even with Everflow-to-Everflow Feeds, Direct Linking requires manual configuration:


• Transaction ID must pass through a sub-parameter: Update your URL Macro Appendix to include sub1={transaction_id} (or another sub of your choice)

• Advertiser Postback is required: Your advertiser postback must pass the TID back: https://yourtrackingdomain.com/?nid=###&transaction_id={sub1}

• Direct Linking URLs need special handling: If the advertiser has Direct Linking enabled, you must manually edit each offer's Default Landing Page URL after ingestion to add &oid={offer_id}&affid={affiliate_id}

• Enable Field Locking: In the Feed's Controls section, lock the "Default Landing Page URL" field to prevent syncs from erasing your manual edits

Alternative approach: If your advertiser uses Direct Linking, consider setting up offers manually instead of using Feeds. This avoids the parameter stripping issue and ensures proper tracking from the start.

More about Advertiser Postbacks: Accessing & Editing S2S Postback URLs →
Direct Linking guide: Deep Linking Setup Guide →

For instance, you can update the URL Macro Appendix to sub1={transaction_id} (or another sub-parameter of your choosing). Once the URL Macro Appendix is set up, your advertiser postback should look like this:

https://yourtrackingdomain.com/?nid=###&transaction_id={sub1}

This postback passes back the appropriate sub value, in this case, the transaction ID.

More about Advertiser Postbacks can be found here - [CLICK HERE]

If both you and the advertiser are using Everflow, you can easily set up an advertiser feed within the platform.

Here is how to create an Everflow-to-Everflow advertiser feed:

Follow the on-screen prompts for setting up Advertiser Feeds:

• Integration
• Remote Offers
• Offer Settings
• Partner Settings
• Controls

Managing Settings on Existing Offers

An Offer that is added via Advertiser Feeds will have a Demand Partner card displayed on its Offer page, as shown below, including:

• Integration Name
• Logo
• Remote Offer ID
• Status of integration with demand partner

🔒 Understanding Field Locking

Field Locking prevents Feed syncs from overwriting your custom offer changes. Without it, any customizations you make will be erased at the next sync.

❌ Without Field Locking

Day 1 - 9:00 AM

Feed ingests offer with $50 payout

Day 1 - 2:00 PM

You manually change payout to $75

Day 2 - 12:00 AM

Feed syncs overnight

⚠️ Your $75 custom payout is ERASED and reset to $50

✅ With Field Locking

Day 1 - 9:00 AM

Feed ingests offer with $50 payout

Day 1 - 2:00 PM

You manually change payout to $75 and lock the Payout field

Day 2 - 12:00 AM

Feed syncs overnight

✅ Your $75 custom payout is PRESERVED

How to Enable Field Locking

• Go to Integrations → Feeds and click the integration you want to configure

• Click Edit and navigate to the Controls tab
• Scroll to the Field Locking section

• Toggle ON the locks for any fields you plan to customize (Payout, Default Landing Page URL, Status, etc.)
• Click Save to apply the changes

⚠️ Critical Reminder

You must lock EVERY field that you customize. If you change an offer's payout, landing page URL, targeting rules, and caps but only lock the payout field, the other three will still be overwritten during the next sync. Lock all fields you've modified to keep your changes.

When Live Update is enabled, the Offer status will be remotely updated with each sync.

When Locked Status is enabled, the status of the Offer (Active, Paused, Pending, Deleted) will not be updated with each sync.

Troubleshooting Advertiser Feeds

Troubleshooting Advertiser Feeds

Common issues and how to resolve them

🔴 Clicks registered but no conversions tracking ▼

Symptom: You see clicks in Everflow but conversions appear in the advertiser's portal without showing in your account.

Likely Causes:

• Missing Advertiser Postback: Feeds only pull offer data, not conversion tracking. You must still set up an Advertiser Postback manually.
• Transaction ID not passed: For Everflow-to-Everflow feeds, ensure you're passing {transaction_id} through a sub-parameter in the URL Macro Appendix and back through the postback.
• Wrong NID: Verify the Network ID (NID) in your advertiser postback matches your actual Network ID.

Fix: Navigate to Control Center → Platform Configurations → Advertiser Postback and configure conversion tracking. View postback setup guide →

🔄 Feed syncs are overwriting my custom changes ▼

Symptom: You manually change an offer's payout, URL, or settings, but the next sync resets them to the advertiser's defaults.

Cause: Field Locking is not enabled for the customized fields.

Fix:

• Go to Integrations → Feeds and select your integration
• Click Edit → Navigate to Controls tab
• Scroll to Field Locking section
• Toggle ON locks for every field you've customized (Payout, Default Landing Page URL, Status, etc.)
• Click Save

Important: You must lock ALL fields you customize. Locking only some fields will leave the others vulnerable to being overwritten.

⚠️ Direct Linking not working with Feed offers ▼

Symptom: No clicks are being recorded when using Direct Linking with offers ingested through Advertiser Feeds.

Cause: Feed ingestion strips query parameters from Direct Linking URLs. The required &oid=OFFER_ID&affid=AFFILIATE_ID parameters that the JavaScript SDK needs are missing.

Fix:

• Option 1 (Recommended): Set up Direct Linking offers manually instead of using Feeds. This ensures proper URL structure from the start.
• Option 2 (If you must use Feeds):
  • Configure the URL Macro Appendix in Step 3 (Offer Settings) to append &oid={offer_id}&affid={affiliate_id}
  • Enable Field Locking for "Default Landing Page URL" in the Controls section
  • Manually verify each offer's URL includes these parameters

Note: Even with these workarounds, you must still place the JavaScript SDK Click Script on the advertiser's landing page. View Direct Linking setup guide →

📊 Parameters showing as "N/A" or "undefined" in reports ▼

Symptom: Sub-parameters (sub1, sub2, etc.) appear as "N/A" or "undefined" in your conversion reports despite being included in tracking links.

Likely Causes:

• Parameters not passed to postback: Your advertiser's postback must include the same sub-parameters that were in the original tracking link.
• Direct Linking parameter loss: With Direct Linking, parameters may not persist across form submissions unless properly captured by the Click Script.
• Cookie accessibility issues: If the conversion occurs on a different subdomain than where the click was tracked, the First-Party Cookie may not be readable.

Fix:

• Verify your Advertiser Postback includes all sub-parameters: &sub1={sub1}&sub2={sub2} etc.
• For Direct Linking across subdomains, use EF.configure to set cookies at the top-level domain
• Check that Word Exclusions in Feed settings aren't accidentally stripping parameter names from URLs

🚫 Offers automatically setting to "Live" or "Public" without approval ▼

Symptom: New offers ingested from the Feed are automatically activated and visible to partners without your manual review.

Cause: Your Feed configuration is set to auto-activate new offers.

Fix:

• Go to Integrations → Feeds and select your integration
• Click Edit → Navigate to Offer Settings tab (Step 3)
• Change "Initial Offer Status for New Offers" to Pending or Paused
• In Partner Settings tab (Step 4), set "Visibility for new offers" to Private or Approved Partners Only
• Click Save

This ensures all new offers require manual approval before going live to your partner network.

📅 Offers showing as modified daily even though I didn't change anything ▼

Symptom: Offer history logs show daily modifications, but you haven't manually edited these offers.

Cause: This is normal behavior. Feed synchronization runs on your configured schedule (hourly, daily, etc.) and updates the "modified" timestamp even if no actual data changed.

Solution: This doesn't indicate a problem. If you want to see only your manual changes:

• Disable Remote Update in the Feed's Controls section to stop automatic syncing
• Use Field Locking to prevent specific fields from being touched during syncs
• Filter your offer history logs by user (your username vs. "System" for automated changes)

🖼️ Email and HTML creatives not syncing from Feed ▼

Symptom: Image creatives sync successfully, but email templates and HTML creatives don't appear in your offers.

Cause: This is a known limitation. Advertiser Feeds do not support automatic syncing of Email and HTML creative types.

Workaround:

• Manually add Email and HTML creatives to your offers after they're ingested
• Request these assets directly from your advertiser
• Upload them through the standard offer creative management interface

Note: Image-based creatives (banners, display ads) will sync automatically up to the limit configured in Creative Limit Per Offer (Controls section).