This guide will help you set up Partner postbacks and how to troubleshoot them.
For a cheat sheet on how to setup Partner Postbacks from a variety of third-party platforms click here.
What is a Partner Postback?
Similar to your Advertiser postback, but for your Partners. In this case, they are also creating their own Click ID from their side when a User clicks on your tracking link, so you are able to credit Partners for the business they refer.
To see the list of Partner postbacks, select Partners, then Postbacks in the drop down menu. The data is organized in a table with eight columns.
You can filter the data by clicking the box next to Columns labeled Active to switch between Active, Inactive and Show All Postbacks.
The Columns feature allows you to add or subtract columns to your table of postbacks.
This feature has two sections: Available (Columns) and Selected (Columns). The Selected (Columns) section is what makes up the table. The Available (Columns) section shows the columns that can be added to the table. To show how to manipulate the columns in the table, we added Last Changed to Selected (Columns).
As you can see, Last Changed appears as a column in the table now.
Add New Postbacks
You can add a new postback by clicking the + Add Postback button on the right of the page. After clicking that button it will take you to this page:
Postback Status: Active means that the status is active. Inactive means that the status is paused.
Description: Provide as description of the postback.
Postback Type: Conversion (base) is the first conversion action. Event is secondary conversion action. CPC is the postback is for a CPC offer. A CPC Partner Postback is not visible in reporting, you will need to ask the Customer Success team to confirm the payload sent.
Postback Level: Global (offer) is for firing the postback on all conversions for that offer. Global (Partner) is for firing the postback for that Partner on any offer they are sending traffic to. Specific is for a specific Offer and specific Partner.
Delivery Method: HTML will be an image pixel or iframe pixel. Postback is a server to server postback.
When you add a postback URL here, you need to ensure you have a spot to pass back the click ID. Without this the postback will not work. You need to map the click ID from the tracking link and put it as a macro in Everflow.
An example of this would be:
Partner Postback URL:
Partner tracking link:
If you would like to find out how to Postback more data in this link, please [Click here].
After you add the postback (by clicking "Add" button on the bottom right of the page) you will be able to view it here (Affiliates > Postbacks)
If you would like to edit the postback, please click to the right of the postback you want to edit. This will bring you back to the original postback creation page.
Pro Tip: If you are using ¤cy= in the partner postback, place it as the first parameter/macro in the postback to prevent symbols from breaking the postback.
Now that you have placed your Partner postback, we recommend testing the tracking process from start to finish to ensure it is working properly with your Partner. Once testing is complete, you are all set to launch your first campaign!
For instructions on testing your Partner's postback - [Click Here]
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