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This guide will help you set up Partner Postbacks and teach you how to troubleshoot common issues.

For a cheat sheet on how to setup Partner Postbacks from a variety of third-party platforms - [Click Here]

What is a Partner Postback? 

Similar to your Advertiser postback, but for your Partners. In this case, they are also creating their own Click ID from their side when a User clicks on your tracking link, so you are able to credit Partners for the business they refer. 

Note: A Partner postback can be added or edited from your Portal or the Partner Portal. To remove a Partner's ability to update their own postbacks, navigate to Control Center - Configuration > Global Settings card. Click Edit and turn off the following option:

A Step-By-Step Guide

Step #1
Choose Partner

To see the list of Partner postbacks, select Partners, then Postbacks in the drop down menu.

Step #2 
Filter Data and Add/Subtract Columns

You can filter the list by Active, Inactive and All, and customize the columns displayed.

Step #3
Add New Postbacks

You can add a new postback by clicking [+ Postback]. After clicking that button it will take you to this page:

Postback Status: Active means that the status is active. Inactive means that the status is paused.

Description: Provide a description of the postback.

Postback Type:

  • Conversion (base) is the first conversion action

  • Event is a secondary conversion action

  • CPC is the postback for a CPC offer. A CPC Partner Postback is not visible in reporting. Reach out to the customer success team and they can confirm if a CPC postback was fired

Postback Level:

  • Global (offer) is for firing the postback on all conversions (or events) for that offer

  • Global is for firing the postback for that Partner on any offer they are sending traffic to

  • Specific is for a specific Offer and specific Partner.

Delivery Method:

  • HTML

    • image pixel

    • iframe pixel

  • Postback is a server-to-server (S2S) postback

Step #4
Click ID and Other Parameters

When you add a postback URL here, you need to ensure you have a spot to pass back the click ID. Without this, the postback will not work. You need to map the click ID from the tracking link and enter it as a macro in Everflow. 

An example of this would be:

Partner Postback URL:{sub1}

Partner Tracking Link:

**Pro Tip: If you are using &currency= in the partner postback, place it as the first parameter/macro in the postback to prevent symbols from breaking the postback.

If you would like to find out how to fire additional data to and from these URLs - [Click Here]

Step #5
View and Edit Postbacks

After you add the postback, you will be able to view it here (Partners > Postbacks). Click the vertical dots to Edit, Test, Delete, or see History.

Passing Sale Amount

A global setting now allows you to determine whether or not the sale amount can be passed in partner postbacks. By default, this setting is turned off.

When enabled, and {sale_amount} or {amount} is passed with the conversion or event, Partners will be able to see the sale amount associated with the conversion or event.

Navigate to Control Center - Configuration. Click Edit on the Global Settings tab, and use the toggle to adjust the following setting: Allow sale amount to be passed in partner postbacks

Testing Postbacks

Now that you have placed your Partner postback, we recommend testing the tracking process from start to finish to ensure it is working properly with your Partner. Once testing is complete, you are all set to launch!

For instructions on testing your Partner's postback - [Click Here]


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