EF Helpdesk

Everflow is traditionally set up for an Advertiser to create multiple Offers. Each Offer could relate to a specific product(s), sometimes known as a campaign.

This works for most Publishers but some Publishers on the Marketplace require a single, default, sitewide Offer.

And this is where the Default Marketplace Offer (DMO) comes in.

Good to Know: Requirements for Advertisers

The Offer’s Default Landing Page is the Brand’s homepage URL, not a specific product URL.

A correct example of this would be www.everflow.io

An incorrect example of this would be www.everflow.io/product/1

The Visibility of the DMO could be either Public, Requires Approval or Private.

The Status of the DMO needs to be Active at all times.

The DMO needs to be added to your Marketplace Profile (as shown below) before a connection can be made with a Publisher/Partner that requires it.

The Payout for this Offer is sitewide, and not limited to certain products or conversion events on the Brand’s website/app.

Only one Offer can be selected as the DMO at any given moment.

Please enable Deep Linking to work with DMOs. This will ensure eCommerce Publishers like Skimlinks can run your Offers right away.

Not all of these requirements are validated by Everflow. Advertisers are suggested to follow them as required by specific Partners they work with, in order for the Partners to promote this Offer without any issues. Some Partners may want the opposite and require a DMO to a specific product or category. In this case the Partner should reach out to the Advertiser with their needs.

Who Creates This Offer?

The Offer is created by the Advertiser on the Everflow Platform.

Working With DMO As a Partner

As a Partner, if you'd like to work with a single Offer from an Advertiser that meets the requirements outlined above, we've created the Default Marketplace Offer.

How to Require A DMO From An Advertiser

Understanding the Advertiser Side

By default, most Advertisers are not going to have a DMO. When you connect with a new Advertiser on the Marketplace, whether they sent the invitation or you did, you're able to add the DMO as a requirement for the Advertiser to meet before the connection is made.

Another way to look at it is that when you and the Advertiser want to connect on the Marketplace, and you've turned on the requirement for a Default Marketplace Offer, Everflow will automatically let the Advertiser know they need to create a DMO before the connection will be successfully made.

Note If the Advertiser is not clear about the requirements of DMO or is taking too long in order to create a DMO, it will add friction to working together. We suggest you reach out to the Advertiser in order to facilitate the creation process.

Enabling the DMO Setting

If you haven't marked the DMO setting as enabled during your initial Marketplace setup, you can edit your Marketplace details and toggle on the DMO setting as shown below:

‍Effect On Your Currently Connected Advertisers

If you currently work with Advertisers and the DMO setting was toggled OFF when the connections were made, if you turn on the DMO setting as of this moment, the DMO requirement will only apply to new Advertisers you connect with.

If you'd like to have Advertisers you connected with before turning ON the DMO setting to select their DMO, we suggest reaching out to them via their contact information in their Marketplace Card.

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The Default Marketplace Offer serves as a single, sitewide promotional link in the Marketplace, requiring specific criteria.

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What is the Default Marketplace Offer?