EF Helpdesk

Learn how to enable and utilize Deep Linking, which allows partners using redirect tracking to send traffic to specific pages on your site by appending a URL-encoded destination URL to their base tracking link.

Overview

Deep Linking allows your partners to direct users to a specific page on your site (like a product detail or signup page) using a standard tracking link — without the need to create extra offer URLs or custom pages.

Heads up! Deep Linking works only with offers using redirect-based tracking — it is not compatible with Direct Linking offers.

How to Enable Deep Links

You can enable deep linking for a single offer or apply it in bulk:

Enable for One Offer

Navigate to Offers -> Manage.

Click on the Offer you want to modify.

Locate the Offer URLs card and click Add.

Fill in the name, select a status, and toggle settings based on whether:

The URL should apply to all Partners.

The URL should be visible to all Partners.

Enter the additional Destination URL.

If needed, click Import Base Destination URL from Offer to use the original Offer’s macro/parameter format (update the domain if required).

Click Add to save.

Bulk Enable for Multiple Offers

Navigate to Offers -> Manage

Click on the Offer

Click Offer Tracking Links

In the URL dropdown, select Rotate Destination URL

How to Build Partner Tracking Links

Bulk Add Offer URLs

Navigate to Offers -> Manage

Click on the Offer you want to update.

On the Offer URLs card, click Add, then select Bulk Add Offer URLs

Click Download Template to get the correct CSV format.

Fill in the required fields:

name

status

destination_url

(Optional) preview_url

Upload your .csv file (max 100 records).

If errors are detected, correct them and re-upload.

Once validated, click Import to complete.

Export Offer URLs

Navigate to Offers -> Manage.

Click on the Offer you want to export.

On the Offer URLs card, click the CSV button to download.

Bulk Edit Offer URLs

Navigate to Offers -> Manage

Click on the Offer you want to edit.

On the Offer URLs card, click Bulk Edit.

Select the fields you want to update and click Review.

Review the changes, then click Apply.

Analyze Offer URL Performance

Navigate to Reporting -> Offer

Filter by Offer(s) and date range.

Click on an Offer to see Partner-specific traffic.

Clicking on a Partner will open a Detail View, where you can further analyze their traffic data. From this view, you can navigate to the Flex Report (see below) and add Offer URL as a column for deeper insights.

Offer URL in Flex Report

Navigate to Analytics -> Flex.

Add Offer URL as a column to view performance data.

Offer URL in Conversion Report

Navigate to Reporting -> Conversion.

Filter by Offer(s) and date range.

Run the report.

Add Offer URL as a column or apply an Offer URL filter to see conversions per URL.

Offer URL in Dynamic Nested Report

Navigate to Analytics -> Dynamic Nested.

Select Offer or Smart Link as Parent and Offer URL as Child.

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