What is the Default Marketplace Offer?
Everflow is traditionally set up for an Advertiser to create multiple Offers. Each Offer could relate to a specific product(s), sometimes known as a campaign.
This works for most Publishers but some Publishers on the Marketplace require a single, default, sitewide Offer.
And this is where the Default Marketplace Offer (DMO) comes in.
Requirements
Who Creates This Offer?
The Offer is created by the Advertiser on the Everflow Platform.
How To Select Your Default Marketplace Offer
The Default Marketplace Offer feature provides a method for Advertisers to select one of their Offers as the "default" Offer for their Partners on the Marketplace.
Create An Offer That Meets the DMO Requirements
Before you can select your DMO, you need to make sure you have an Offer that meets the DMO requirements outlined above.
Select An Offer As Your DMO

How It's Displayed
The DMO is displayed as a tracking link on your Marketplace Details Cards. Most Partners that need to work with the DMO will be doing it via the API, where they can receive more information about this Offer.