Managing The Default Marketplace Offer (DMO) As An Advertiser

Everflow is traditionally set up for an Advertiser to create multiple Offers. Each Offer could relate to a specific product(s), sometimes known as a campaign.

This works for most Publishers but some Publishers on the Marketplace require a single, default, sitewide Offer.

And this is where the Default Marketplace Offer (DMO) comes in.

Requirements

The Offer’s Default Landing Page is the Brand’s homepage URL, not a specific product URL.

A correct example of this would be www.everflow.io

An incorrect example of this would be www.everflow.io/product/1

The Visibility of the DMO could be either Public, Requires Approval or Private.

The Status of the DMO needs to be Active at all times.

The DMO needs to be added to your Marketplace Profile (as shown below) before a connection can be made with a Publisher/Partner that requires it.

The Payout for this Offer is sitewide, and not limited to certain products or conversion events on the Brand’s website/app.

Only one Offer can be selected as the DMO at any given moment.

Please enable Deep Linking to work with DMOs. This will ensure eCommerce Publishers like Skimlinks can run your Offers right away.

Not all of these requirements are validated by Everflow. Advertisers are suggested to follow them as required by specific Partners they work with, in order for the Partners to promote this Offer without any issues.

A Partner may want the opposite and require a DMO to a specific product or category. In this case the Partner should reach out to the Advertiser with their needs.

Who Creates This Offer?

The Offer is created by the Advertiser on the Everflow Platform.

How To Select Your Default Marketplace Offer

The Default Marketplace Offer feature provides a method for Advertisers to select one of their Offers as the "default" Offer for their Partners on the Marketplace.

Create An Offer That Meets the DMO Requirements

Before you can select your DMO, you need to make sure you have an Offer that meets the DMO requirements outlined above.

Select An Offer As Your DMO

Take a look at the gif below on how to select an Offer as your Default Marketplace Offer (DMO) in your Marketplace profile under Edit > General tab > Additional Option > Marketplace Default Offer

How It's Displayed

The DMO is displayed as a tracking link on your Marketplace Details Cards. Most Partners that need to work with the DMO will be doing it via the API, where they can receive more information about this Offer.

Things You Should Know About The DMO

If as an Advertiser, you want to work with a Partner that requires a DMO, the Marketplace Connection won't be made until you select an Offer as your DMO, but you'll be able to invite the Partner to work with you.

Not all Marketplace Partners require a DMO.

The DMO is not visible to any Partner until the Advertiser and Partner are connected on the Marketplace.

The Advertiser can switch between DMO's at any given moment, meaning you can change which Offer is selected as the DMO from a list of all your Offers that meet the DMO requirements.

If you, as an Advertiser aren't working with any Marketplace Partners that requires a DMO, then you don't need to select an Offer as a DMO or worry about the requirements.

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The Default Marketplace Offer serves as a single, sitewide promotional link in the Marketplace, requiring specific criteria.

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What is the Default Marketplace Offer?