Overview

Are you an Advertiser in Everflow?

Before you start setting up advertising in your Everflow instance, let's first determine if you're an Advertiser - and this article is the perfect place to start.

In the Everflow ecosystem, an Advertiser, also known as a Brand, is the entity behind the Offers. They're the ones who own the products or services being promoted and compensate Partners for successful Conversions. Whether you're a retailer with your own merchandise or an agency managing campaigns for various clients, understanding the role of Advertisers is crucial to maximizing your success.

Advertisers are connected to both Offers and Partners within Everflow. For each Offer, there's an associated Advertiser. If you're promoting your own products, you wear the Advertiser hat. For instance, if you're a retailer selling sneakers, you'd be listed as the Advertiser for all your shoe-related Offers. On the flip side, if you're promoting products for other companies, they would be listed as the Advertiser.

The Advertiser is also central to Everflow's tracking and payment system. They set the terms for their Offers, including commission rates and conversion criteria. When a Partner successfully drives a conversion for an Offer, it's the Advertiser who ultimately foots the bill.

And, of course, Everflow is here to ensure that all conversions are accurately attributed to Partners, allowing for transparent and fair compensation.

Types of Advertisers

Advertisers in Everflow come in various forms, each with unique needs and scenarios:

Each type of Advertiser may have different goals, tracking needs, and management requirements within Everflow.

Why Create Advertisers in Everflow?

Setting up Advertisers in Everflow offers numerous benefits:

1. Organization: Easily categorize and manage Offers by brand or company.
2. Accurate Attribution: Ensure proper tracking and billing for each Advertiser's campaigns.
3. Streamlined Reporting: Generate Advertiser-specific analytics and insights.
4. Multi-Client Management: Ideal for agencies handling multiple client accounts.

By properly setting up and managing Advertisers, you create a foundation for efficient campaign management and performance optimization.

Advertiser Setup and Management

Setting up an Advertiser in Everflow is a straightforward process. It involves inputting basic information about the company, configuring tracking settings, and establishing payment terms.

Advertiser Postbacks

To simply put it, Advertiser postbacks in Everflow allow for real-time Conversion tracking.

When a Conversion occurs on the Advertiser's side, a postback can automatically notify Everflow, ensuring up-to-the-minute accuracy in your reporting. For a deep dive into this feature, check out our detailed guide about postbacks.

Best Practices for Advertiser Management

To make the most of Advertisers in Everflow, consider these best practices:

1. Clear Communication: Maintain open channels with your Advertisers to ensure alignment on campaign goals and expectations (if you are not an Advertiser yourself, of course).
2. Regular Performance Reviews: Consistently analyze and optimize Offer performance for each Advertiser.
3. Leverage Reporting Tools: Use Everflow's analytics / reporting to gain deep insights into Advertiser-specific metrics and trends.
4. Customize Tracking: Tailor tracking parameters to each Advertiser's unique needs for more accurate data. You can also create Custom Reporting Metrics in case you want to create unique formulas for you and your business.
5. Timely Payments: Utilize Everflow's invoicing tools to ensure prompt and accurate compensation to Partners.

By effectively managing your Advertisers, you're setting the stage for successful, mutually beneficial partnerships in the performance marketing ecosystem.

What's Next?

Now that you understand what an Advertiser is in Everflow and how to manage them effectively, you're ready to dive deeper.

This article is a part of a series. We suggest that you read the next one in the series to learn more about the Advertiser setup in Everflow.