Why Set Up an Advertiser?

Create an Advertiser account to manage Brands who own Offers, handle their Conversion tracking, and process Payouts to Partners who promote their products or services.

• Establish a clear relationship between Brands and their Offers
• Track Conversions and attribute them to the correct Partners
• Automate Payout processing between Advertisers and Partners
• Maintain organized campaign management
• Enable secure Conversion verification

Creating New Advertisers

Add a new Advertiser to your network and configure their settings.

General Information

Provide essential details about the advertiser.

Essential Settings

• Name* - The Brand's official company name (e.g., Nike, King.com)
• Status* - Active/Inactive to control Offer availability
• Advertiser Manager* - Your internal contact managing the relationship
• Default Currency* - Currency for Payouts and reporting
• Attribution Method* - Choose between:
  • Last Touch: Credits the most recent Partner interaction
  • First Touch: Credits the Partner who first introduced the User
• Attribution Priority* - Choose between:
  • Click
  • Coupon Code
• Email Attribution Method* - Determines if the first or last touch Partner receives attribution credit for the associated email event:
  • Last Partner Attribution
  • First Partner Attribution

Advanced Options

• Labels: Organize Advertisers by category or any other option that helps you keep things tidy (e.g., Mobile Apps, E-commerce, content, newsletter)
• Verification Token: Secure Conversion tracking authentication
• Sales Manager: Point of contact visible to Partners
• Variables Exposed: Control what data Partners can see in their reports
  • Enable Variables exposed in the Advertiser UI
  • Partner ID
  • Partner (this will expose both the partner name and ID)
  • Sub1
  • Sub2
  • Sub3
  • Sub4
  • Sub5
  • Source ID
  • Offer URL

Address Information

Provide the Advertiser's address for billing and legal purposes.

• Purpose: Essential for billing and legal documentation
• Enable address collection when needed for:
  • Invoice generation
  • Legal compliance
  • Tax documentation
  • Business verification

Billing Configuration

Set up billing and invoicing settings for the advertiser.

• Key Components:
  • Tax ID / VAT or SSN
  • Payment Terms (number of days allowed for invoice payment after billing cycle ends)
  • Hide Invoices from Advertisers (enabling will prevent advertisers from being able to view generated invoices in their dashboard)
  • Billing Frequency*:
    • Weekly
    • Bimonthly
    • Monthly
    • Two Months
    • Quarterly
    • Manual
    • Other
• Automated Invoice Settings:
  • Start Date
  • Generation Delay
  • Creation Threshold
  • Payment Terms (e.g., Net 15)

Platform Details

Provide information about the Advertiser's platform and direct linking setup.

Provide Platform Details

• Required Information:
  • Timezone* - Ensures accurate reporting across regions
  • Platform Name - The name of the shopping cart or attribution platform that your advertiser uses. Examples: Shopify, Adjust, etc.
  • Platform URL - URL for logging into your advertiser's platform.
  • Platform Username - Login credentials for the advertiser's platform.
  • Accounting Contact - For invoice and payment coordination
• Direct Linking:
  • Offer ID Parameter - This determines your preferred link format for receiving the Offer ID when using a Direct Linking Setup. Leaving this field blank will default to oid.
  • Partner ID Parameter - This determines your preferred link format for receiving the Partner's ID when using a Direct Linking Setup. Leaving this field blank will fallback to affid.

User Management

Create and manage user accounts for the advertiser.

• Required Fields:
  • First/Last Name*
  • Email*
  • Status* (Active/Inactive/Suspended)
  • Language*
  • Timezone*
  • Currency*
• Optional Settings:
  • Phone
  • Instant Messaging
  • Notification Preferences
  • Password Management

Best Practices

Accurate Attribution Setup

• Choose Attribution Method based on campaign goals
• Consider using Verification Tokens for security
• Set appropriate Conversion windows

Efficient Billing Management

• Align billing frequency with business processes
• Set up auto-invoicing for regular Advertisers
• Define clear payment terms

Proper Organization

• Use descriptive Labels for easy filtering
• Maintain updated contact information
• Document important details in internal notes

Real-Life Examples