Smart Links & KPI Optimization

Create three Offers with OS-specific targeting:
- Offer 1 → iOS
- Offer 2 → Android
- Offer 3 → Desktop
Use Smart Links to route clicks accordingly.
Apply Weight-based rotation to evenly distribute traffic across three creatives per OS.

How to Set Up a Smart Link

Create a New Smart Link

Go to Offers -> Smart Link

Click the Smart Link

(Optional) To duplicate an existing Smart Link, click the three vertical dots

and select Copy

Configure General Settings

Name & Status → Assign a name and set the status (Active/Inactive).

Tracking Domain → Choose the domain for tracking.

Partner Visibility:

Enabled → Partners can view and use Smart Links in their Partner Portal.

Disabled → You must manually provide the Smart Link to Partners.

Partner Access Note:

To allow Partner visibility: Navigate to Smart Link -> Tracking Links tab.

If disabled, manually pull the Smart Link via: Offers -> Smart Link -> Tracking Links.

Heads Up! Partners must be approved for all Offers in a Smart Link for it to function properly.

Select a Redirect Mechanism

How should traffic be distributed?

Weight

Assigns a percentage of traffic to each Offer.

Example:

Offer 1 → 50%

Offer 2 → 25%

Offer 3 → 25%

Priority

Users are routed to Offers in sequential order.

If Offer 1 reaches its cap, is inactive, or doesn’t match targeting, traffic moves to Offer 2, and so on.

KPI-Based Optimization

Automatically prioritizes Offers based on real-time performance metrics.

Customizable KPI Settings:

Data Collection Threshold → Minimum clicks before optimization applies.

Run Frequency → Check data every 1 / 3 / 6 / 12 / 24 hours.

Metric Selection → Optimize for CV, CVR, EVR, RPC, CPC, EPC, Payout, Profit, or Revenue.

Custom Goal (Optional) → Optimize for a specific performance target.

Data Lookback Window → Analyze past 12 / 24 / 48 hours of traffic.

If KPI-based optimization is selected:

A KPI Overview Card appears in the General Tab.

A Run Record Tab tracks past optimizations.

Add Offers to the Smart Link

Select an Offer to include.

Choose the Default Landing Page or a specific Offer URL.

Apply Additional Targeting

Define extra filters for Offers in the Smart Link.

Offer-level targeting always applies first and cannot be overridden.

Important Notes & Best Practices

Changes to Smart Links Reset Optimization

Adding or removing Offers resets the Smart Link algorithm.
Previous data is NOT retained when adjusting Smart Link Offers.

Performance Is Evaluated Within the Smart Link Only

Smart Link performance does not consider an Offer’s network-wide data.
Each Offer’s conversion rates & metrics are calculated independently within the Smart Link.

Duplicate Click Filter Rules

If an Offer in a Smart Link has duplicate click filtering enabled, only the first click is valid.
Subsequent clicks from the same user are considered duplicates.

Smart Link Reporting

Conversions from Smart Links appear under their respective Offers in reports.
To analyze overall Smart Link performance, use Smart Link Reporting.

Cookie-Based Tracking Considerations

If an Offer uses cookies (no Everflow transaction ID), the:
- Everflow Conversion Pixel domain& Tracking domain in the Smart Link MUST MATCH for tracking to work correctly.

Smart Links Bypass Fail Traffic Rules