Smart Links & KPI Optimization

Create three Offers with OS-specific targeting:
- Offer 1 → iOS
- Offer 2 → Android
- Offer 3 → Desktop
Use Smart Links to route clicks accordingly.
Apply Weight-based rotation to evenly distribute traffic across three creatives per OS.

How to Set Up a Smart Link

Create a New Smart Link

Go to Offers -> Smart Link

Click the Smart Link

(Optional) To duplicate an existing Smart Link, click the three vertical dots

and select Copy

Configure General Settings

Name & Status → Assign a name and set the status (Active/Inactive).

Tracking Domain → Choose the domain for tracking.

Partner Visibility:

Enabled → Partners can view and use Smart Links in their Partner Portal.

Disabled → You must manually provide the Smart Link to Partners.

Partner Access Note:

To allow Partner visibility: Navigate to Smart Link -> Tracking Links tab.

If disabled, manually pull the Smart Link via: Offers -> Smart Link -> Tracking Links.

Heads Up! Partners must be approved for all regular Offers in a Smart Link. The exception is the Catch All offer — partners do not need approval for it. See the Catch All section below for details.

Select a Redirect Mechanism

How should traffic be distributed?

Weight

Assigns a percentage of traffic to each Offer.

Example:

Offer 1 → 50%

Offer 2 → 25%

Offer 3 → 25%

Priority

Users are routed to Offers in sequential order.

If Offer 1 reaches its cap, is inactive, or doesn’t match targeting, traffic moves to Offer 2, and so on.

KPI-Based Optimization

Automatically prioritizes Offers based on real-time performance metrics.

Customizable KPI Settings:

Data Collection Threshold → Minimum clicks before optimization applies.

Run Frequency → Check data every 1 / 3 / 6 / 12 / 24 hours.

Metric Selection → Optimize for CV, CVR, EVR, RPC, CPC, EPC, Payout, Profit, or Revenue.

Custom Goal (Optional) → Optimize for a specific performance target.

Data Lookback Window → Analyze past 12 / 24 / 48 hours of traffic.

If KPI-based optimization is selected:

A KPI Overview Card appears in the General Tab.

A Run Record Tab tracks past optimizations.

Add Offers to the Smart Link

Select an Offer to include.

Choose the Default Landing Page or a specific Offer URL.

Apply Additional Targeting

Define extra filters for Offers in the Smart Link.

Offer-level targeting always applies first and cannot be overridden.

Catch All Offer & Fail Traffic Logic

The Catch All offer is a special fallback within a Smart Link. When a user doesn't match any specific offer's targeting criteria, the Catch All ensures they're still directed somewhere useful — preventing blank pages and maximizing traffic utilization.

Smart Link Fail Traffic Logic

→

Smartlink

→

1Offer A

Targeting failed ✕ →

Offer C

Fail offer of A

→

2Offer B

Targeting failed ✕ →

Offer D

Fail offer of B

→

Catch All

Targeting failed ✕ →

Offer E

Fail offer of Catch All

Regular offers Catch All (fallback) Fail offers

How It Works

The Smart Link evaluates offers in order (by Priority, Weight, or KPI Optimization)

If a user fails targeting on an offer, the Smart Link checks that offer's Fail Offer setting — if configured, the user is redirected there

If no Fail Offer is set (or the user also fails there), the Smart Link moves to the next offer in sequence

The Catch All sits at the bottom of the chain — it receives any traffic that didn't match earlier offers

Even the Catch All can have its own Fail Offer as a final safety net

Setting Up a Catch All Offer

When adding offers to your Smart Link, designate one offer as the Catch All by toggling the Catch All option

Use a broad-appeal offer with minimal or no targeting restrictions — the Catch All should accept as much remaining traffic as possible

Configure a Fail Offer on the Catch All itself as a final safety net — this ensures even traffic that fails the Catch All's targeting still lands somewhere

Partner Approval Exception

Partners do not need to be approved for the Catch All offer. This is a special exception within Smart Links — even unapproved partners' traffic will reach the Catch All and its fail offer.

This differs from normal offer behavior, where unapproved partners cannot access an offer's fail traffic. In a Smart Link, the Catch All is designed to be a universal safety net.

Important Notes & Best Practices

Changes to Smart Links Reset Optimization

Adding or removing Offers resets the Smart Link algorithm.
Previous data is NOT retained when adjusting Smart Link Offers.

Performance Is Evaluated Within the Smart Link Only

Smart Link performance does not consider an Offer’s network-wide data.
Each Offer’s conversion rates & metrics are calculated independently within the Smart Link.

Duplicate Click Filter Rules

If an Offer in a Smart Link has duplicate click filtering enabled, only the first click is valid.
Subsequent clicks from the same user are considered duplicates.

Smart Link Reporting

Conversions from Smart Links appear under their respective Offers in reports.
To analyze overall Smart Link performance, use Smart Link Reporting.

Cookie-Based Tracking Considerations

If an Offer uses cookies (no Everflow transaction ID), the:
- Everflow Conversion Pixel domain& Tracking domain in the Smart Link MUST MATCH for tracking to work correctly.

Smart Links Bypass Standard Fail Traffic Rules

If an Offer normally has Forwarding or Fail Traffic rules, they will NOT apply when accessed through a Smart Link — the Smart Link handles routing internally.
The exception is the Catch All offer: its Fail Offer setting still works, providing a final safety net for unmatched traffic. See the Catch All section above.

How KPI Optimization Works

When you select KPI-Based Optimization as the redirect mechanism, Everflow continuously evaluates the Offers in the Smart Link and routes traffic toward the best performers for your chosen metric. Two points define its scope:

Optimization is based on the performance of every Offer within the Smart Link — only traffic that comes through the Smart Link is considered.
It does not optimize per partner — the same optimized routing applies to all traffic flowing through the Smart Link, not a separate result for each affiliate.

The Genetic Algorithm

Everflow optimizes Smart Link routing using a genetic algorithm. Instead of simply picking the single best-performing Offer, it explores many combinations of Offers and evolves them over successive runs to find the routing that best matches your selected KPI. Each run follows these steps:

Build a generation of candidate pools

Everflow fetches a "generation" — six candidate pools of Offers, where each pool is a different set of Offers drawn from the Smart Link.

Each pool is assigned a fitness score based on the reporting data and the KPI metric you selected.

Generate offspring (crossover & mutation)

The pools are mixed to create "children." Pools with higher fitness scores have a greater chance of being selected to produce children.

Small mutations are introduced into the children — selecting or deselecting one Offer in a pool. This randomness prevents over-optimizing toward a few solutions and gives other combinations a chance to prove themselves.

Select the next generation

The best children are selected to become the generation for the next run. How often a new run happens is set by the Run Frequency you choose in the Smart Link settings.

Route traffic to the best child

The best child — the pool with the highest fitness score — is selected. Until the next run, traffic is sent to these Offers first.

Smart Link Macro Requirement

Heads Up! To pass a Smart Link through an Offer URL, you must use the {affiliate_smartlink_encoded_ID} macro. The plain {affiliate_encoded_ID} macro will not work. This macro only works inside an Offer URL whose base destination is a Smart Link.

Did This Help You Today?