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Smart Links & KPI Optimization
Smart Links & KPI Optimization

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Complete Guide To Offer Traffic Optimization

Smart Links & KPI Optimization

Learn how to add Smart Links (SmartLinks) and set up KPI Optimization for your Offers.

Overview

Smart Links allow you to bundle multiple Offers into a single tracking link, automatically directing users to the best-matching Offer based on:

  • Priority
  • Weight
  • KPI Optimization
Why Use Smart Links?
  • Ensures traffic is routed efficiently to the best Offer.
  • Maximizes conversions by matching users with relevant Offers.
  • Enhances Fail Traffic logic, reducing blank pages.

Use Case Example

Scenario: OS-Based Offer Routing
- You have an Offer that accepts all OS types, but each OS requires a separate landing page.

Solution:

  • Create three Offers with OS-specific targeting:
    • Offer 1 → iOS
    • Offer 2 → Android
    • Offer 3 → Desktop
  • Use Smart Links to route clicks accordingly.
  • Apply Weight-based rotation to evenly distribute traffic across three creatives per OS.

How to Set Up a Smart Link

1 Create a New Smart Link Go to Offers -> Smart Link Click the Smart Link (Optional) To duplicate an existing Smart Link, click the three vertical dots and select Copy
2 Configure General Settings Name & Status → Assign a name and set the status (Active/Inactive). Tracking Domain → Choose the domain for tracking.
Partner Visibility: Enabled → Partners can view and use Smart Links in their Partner Portal. Disabled → You must manually provide the Smart Link to Partners.
Partner Access Note: To allow Partner visibility: Navigate to Smart Link -> Tracking Links tab. If disabled, manually pull the Smart Link via: Offers -> Smart Link -> Tracking Links.
Heads Up! Partners must be approved for all Offers in a Smart Link for it to function properly.
4 Select a Redirect Mechanism How should traffic be distributed? Weight Assigns a percentage of traffic to each Offer. Example: Offer 1 → 50% Offer 2 → 25% Offer 3 → 25% Priority Users are routed to Offers in sequential order. If Offer 1 reaches its cap, is inactive, or doesn’t match targeting, traffic moves to Offer 2, and so on. KPI-Based Optimization Automatically prioritizes Offers based on real-time performance metrics. Customizable KPI Settings: Data Collection Threshold → Minimum clicks before optimization applies. Run Frequency → Check data every 1 / 3 / 6 / 12 / 24 hours. Metric Selection → Optimize for CV, CVR, EVR, RPC, CPC, EPC, Payout, Profit, or Revenue. Custom Goal (Optional) → Optimize for a specific performance target. Data Lookback Window → Analyze past 12 / 24 / 48 hours of traffic.
If KPI-based optimization is selected: A KPI Overview Card appears in the General Tab. A Run Record Tab tracks past optimizations.
5 Add Offers to the Smart Link Select an Offer to include. Choose the Default Landing Page or a specific Offer URL.
6 Apply Additional Targeting Define extra filters for Offers in the Smart Link. Offer-level targeting always applies first and cannot be overridden.

Important Notes & Best Practices

Changes to Smart Links Reset Optimization
  • Adding or removing Offers resets the Smart Link algorithm.
  • Previous data is NOT retained when adjusting Smart Link Offers.
Performance Is Evaluated Within the Smart Link Only
  • Smart Link performance does not consider an Offer’s network-wide data.
  • Each Offer’s conversion rates & metrics are calculated independently within the Smart Link.
Duplicate Click Filter Rules
  • If an Offer in a Smart Link has duplicate click filtering enabled, only the first click is valid.
  • Subsequent clicks from the same user are considered duplicates.
Smart Link Reporting
  • Conversions from Smart Links appear under their respective Offers in reports.
  • To analyze overall Smart Link performance, use Smart Link Reporting.
Cookie-Based Tracking Considerations
  • If an Offer uses cookies (no Everflow transaction ID), the:
    • Everflow Conversion Pixel domain& Tracking domain in the Smart Link MUST MATCH for tracking to work correctly.

Smart Links Bypass Fail Traffic Rules

  • If an Offer normally has Forwarding or Fail Traffic rules, they will NOT apply if accessed through a Smart Link.