Link Templates For Advertisers

Link Templates allow you to create and manage standardized URL structures for Advertisers, ensuring consistent tracking and proper attribution across all campaign links.

Why Use Link Templates?

Link templates are a great tool for standardizing and simplifying tracking across your affiliate campaigns. By creating a predefined URL structure, you can ensure consistent tracking parameters, reduce manual entry errors, and make campaign setup faster and more efficient.

Note Before going further, consider reading our Traffic Sources article to create link templates and make standardized affiliate links. This feature might be a better fit.

These templates act as a blueprint for your tracking links, allowing you to quickly generate accurate URLs with minimal effort.

The real value of link templates lies in their ability to maintain tracking integrity across multiple Partners, Offers, and channels. Instead of manually constructing each tracking link, you can set up a template that automatically populates key parameters like affiliate ID, campaign data, and source information.

This not only saves time but also minimizes the risk of tracking mistakes that could compromise your marketing performance data.

Maintain consistent URL structures
Reduce setup errors
Streamline campaign creation
Ensure proper tracking
Simplify campaign management

Key Terms

Review these Link Template-related terms before diving in:

➔ Link Template: Predefined URL structure for Advertiser destinations.
➔ Base Destination URL: The base URL where traffic will be directed.
➔ Dynamic Parameter: A part of the URL that changes based on specific conditions or tracking needs.
➔ Macro: A placeholder variable in a URL that gets automatically replaced with actual values when the link is used (e.g., {transaction_id}).
➔ Transaction ID: A unique identifier assigned to each click or conversion for tracking purposes.

Understanding Link Templates

Key Components

Template Name
- Descriptive identifier
- Easy to recognize
- Uniquely identifies template
Advertiser Association
- Links template to specific Advertiser
- Ensures proper attribution
- Maintains organization
Destination URL Structure
- Base URL pattern
- Tracking parameters
- Dynamic macros

Setting Up Link Templates

Access Link Templates

Navigate to Advertisers - Link Templates

Click Link Template

Begin configuration.

Basic Configuration

Required Fields:

Name: Descriptive identifier

Advertiser: Select from dropdown

Destination URL: Base URL with macros

URL Structure Example

Components:

Base URL: https://destination-url.com/

Parameters: transaction_id={transaction_id}

Additional Macros: Add as needed

Macro Implementation

Click Add Macro button.

Select appropriate macro.

Insert into URL structure.

Verify proper formatting.

Examples & Use Cases

Let's review two practical examples of Link Templates in action for different business models.

These real-world implementations demonstrate how to structure your templates for maximum effectiveness across varied marketing scenarios.

eCommerce

Template Example:

Base: shop.com/product

Parameters:

transaction_id={transaction_id}

source={source}

campaign={campaign_id}

App Install

Template Example:

Base: app-install.com/download

Parameters:

click_id={transaction_id}

platform={platform}

campaign={campaign_name}

By customizing your Link Templates to match specific business requirements as shown in these examples, you ensure proper tracking while simplifying partner operations.

Taking the time to create thoughtful templates that address your unique tracking needs will pay dividends in campaign accuracy and reporting reliability.

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