Overview

2023 marked the year of Marketplace transformation, with revamped partner discovery, streamlined onboarding, and enhanced creative asset management, while reporting capabilities expanded with new filtering options and customization tools that improved workflow efficiency.

December 2023

v3.4.3 Feature Release Notes

Integrations

• Added Google Ads Cost under the Media Buying tab in Integrations.

Invoices

• Added Quantity metric for partner & advertiser invoices.

Reports & Analytics

• Added Report Name for all saved reports.
• Coupon Codes can now be displayed in Conversion Reports for more granular tracking (in Partner UI).

Configuration

• You can add the Custom Card to the Advertiser Dashboard.

November 2023

v3.4.2 Feature Release Notes

Manage Overview

• Added column customization for 'Traffic Source' inside Partners > Manage table overview.

Partner Postbacks

• Introduced a Delay Postback feature that allows server postbacks to be fired with a delay (configured in milliseconds, seconds, or minutes) up to 5 minutes.
• Added ability to bulk edit for changing status to Deleted.

Reporting & Analytics

• Added ability to pre-select metrics included on certain Scheduled Reports.
• Added ability to send Scheduled Reports on a quarterly basis.
• SubID Flex Report access added to expanded sub menus within Offer and Partner Reports.
• Variance Report now supports export functionality.

Scheduled Actions

• Now supporting revenue/payout changes based on specific variables.

Custom Settings

• Added ability to bulk edit for changing status of Custom Landing Pages.

Control Center

• Updated naming conventions for the following network values:
  • ID is now NID
  • Network ID is now Network Identifier
  • Network Displayed Name is now Network Display Name

Integrations

• Added "Try Zapier" to CRM and E-Commerce tabs to facilitate non-native integrations within the platform.

Advertiser Feeds

• Gekko now available
• OfferTorro now available

Marketplace

• Email sent notifying user of "Pending Connections" updated to include all pending connections

Miscellaneous

• Updated button appearance for adding macro throughout the platform
• Introduced information boxes to showcase new/updated features
• User accounts in all portals (Network, Advertiser, & Partner) now include fields for more Instant Messaging handles including Telegram, WhatsApp and Other

October 2023

v3.4.1 Feature Release Notes

Partner Setup

• Internal Notes are now displayed in the Basis tab of the General card of the partner page for greater visibility.

Partner Invoices

• Added ability to add line item adjustments to $0 pre-pay invoices and mark with "unpaid" status.
• Added column for 'Paid Date' to Manage Invoices table overview.

Analytics

• The Redirect report now lists the Offer ID and Partner ID, in parentheses, in addition to the Offer and Partner.
• Column added for 'Transaction ID' to Flex report.
• Exclusion filter ability added for 'Creative' to Flex report.
• Column added for "Referred By" to Dynamic Nested, Dimensional and Flex reports.
• Column added for 'Zip/Postal Code' to Dynamic Nested, Dimensional and Flex reports.
• Columns added for multiple data points to the Variance report, including:
  • Geolocation columns
  • Device columns
  • Attribution Method
  • Coupon Code
  • Source ID
  • Tracking Domain
  • Category
  • Sub IDs
  • Adv IDs

Manage Menu

• Ability to select multiple advertisers for filtering inside Offers > Manage table overview.
• Added search function and column customization for 'Encoded Value' inside Offers > Manage table overview.
• Added filters for 'Country' and 'Region' inside Partners > Manage table overview.
• Added filter and column customization for 'Payment Terms' inside Partners > Manage table overview.
• Added column customization and export ability for 'Website' inside Partners > Manage table overview.

Smart Links

• The weight redirect mechanism can now be configured at 0% which allows for the offer to remain in the Smart Link without sending traffic to it.

Traffic Controls

• Country name is now a supported variable.

Offer Setup

• Added ability to pass 'Category' into Base Destination URL as a macro.

Offer Applications

• Added columns for 'User Email' and 'Promotional Method' to Partners > Offer Applications table overview.

Creatives

• Instructions edited under Add HTML to better inform users about building from zip files vs. manually building.
• Bulk Edit now supports Field Types: Name, Privacy.

Webhooks

• Added webhook event for Advertiser Signed Up.

Integrations: Hubspot

• Hubspot app optimized to send webhooks for EU clients to api-eu.eflow.team.

Partner Marketplace Dashboard

• Automatic login to partner dashboards now available.
• API Keys for advertiser connections can now be copied individually or exported in bulk.
• API tab added to My Account for displaying the Partner Marketplace Dashboard API Key and blacklisted/whitelisted IP addresses.

Network Portal: Reporting

• Column added for 'Zip/Postal Code' to Offer, Partner, Advertiser, Smart Link, Daily, Hourly and Click Reports.

Partner Portal: Reporting

• Filters for 'Conversions' and 'Events' added to the Conversion Report.

September 26, 2023

v3.4.0 Feature Release Notes

Marketplace

• Signup & Profile Creation
  • Signup for partners and advertisers is now facilitated directly from the Everflow platform.
  • Advertisers and Partners are now able to create and preview their Marketplace profiles from inside the platform.
  • Advertisers can now add up to five brands to their Marketplace profile.
  • Advertisers can now showcase one or more programs in their Marketplace profile.
  • Advertisers and Partners are now able to request edits to their Marketplace profiles from inside the platform.
• Discovery & Managing Connections
  • Improved design of discovery and detail cards provides more context to prospective partners.
  • Added an in-app notification for pending connections.
  • Manage Connections card now available for primary dashboard.

Offer URLs

• Downloadable template added for bulk adding Offer URLs using .csv file.
• Error scanner added to bulk add upload feature.

Coupon Codes

• Downloadable template added for importing multiple coupon codes using .csv file.
• Error scanner added to bulk add upload feature.

Adding & Editing Conversions

• Downloadable template added for importing multiple conversions using .csv file.
• Error scanner added to bulk add/edit upload feature.

Custom Settings

• Downloadable template added for importing multiple custom payout & revenue settings using .csv file.
• Error scanner added to bulk add upload feature.
• Added ability to export Custom Payout & Revenue settings.

June/July 2023

v3.3.0 Hotfix Release Notes II

July 2023

New Feature Added: 'Deals'

• Deals are store/category/product discounts available for your partners to promote.
• API Feeds for your partners to automatically access available Deals.

Integrations

• Pay Per Call tab added to Control Center > Integrations which changes the process of the Invoca and Ringba integrations for network users.

Partner UI Reporting

• Metric filters added to the following reports: Offer, SubID, Daily, Hourly, SmartLink, Flex, Dynamic Nested.
• Added ability to save or schedule Conversion Report.

Notifications

• Added Partner Name and Offer Name to email subject line.

June 2023

Reporting

• Conversion Report now allows for exporting aggregated data based on desired columns.

Creative Assets

• New dropdown menu for adding creatives assets added to Offers > Creatives, and revamped forms and processes for uploading and assigning creative assets.
  • Complex Creatives (Email & HTML)
    • New upload form.
    • Once a Zip File is added, the Zip Scanner is able to automatically scan, divide and display the sections of the HTML & assets separately.
    • Links and assets are highlighted in yellow and clickable, and a pencil icon prompts a small popup modal for quick browsing.
    • Added ability to Bulk Edit.
    • Added ability to include multiple 'From' & 'Subject' lines assigned to an Email Creative.
    • Added macro for 'tracking_link_encrypted_parameters'.
  • Simple Creatives (Image, Link, Video)
    • New upload form.
    • Added ability to Bulk Add.

Invoicing

• Outstanding Balance Report for Partners/Affiliates can now be requested by network users.
• Wise added as payment option.
• Company logo now renders with a white background.

Alerts

• *'*Unique Clicks' added as Condition Type.

Security

• Added ability for networks to reset MFA for partner users.

May 2023

v3.3.0 Hotfix Release Notes I

Hotfixes

• Product Feeds added to Network Portal, allowing a list of multiple products to be uploaded into Everflow which can be downloaded by Partners to provide all product attributes in one file.
• Ringba Integration
  • To initiate an integration with Ringba, you must contact the Customer Success team and provide their API token.
  • Once Ringba Campaigns and Publishers are mapped to Everflow Offers and Partners, Everflow automatically displays all mappable Ringba Publishers and Campaign Names for selection.
• Partner Postbacks
  • After 25 failed attempts due to error from the receiving server to fire a postback, the postback will be automatically disabled.
• Two tabs added to Control Center > Security
  • Logins tab allows you to see a history of logins from Network Users.
  • Multi-Factor Authentication tab allows you to control the MFA settings for the Network and view the MFA settings for each Network User.
• Custom Settings
  • Custom Revenue & Payout now supports the "between" comparison method (i.e. apply if the sale amount is between $X and $Y.)
  • Added ability for Network Users to use Bulk Edit to change status to "deleted" for a Custom Cap.
• Partner Invoicing
  • All table headers are now available as filters in Partners > Invoices.
• Reporting & Analytics
  • "Label" has been added as a filter in the Event Report (Reporting > Event).
  • Expanded the list of available columns in the Variance Report (Reporting > Variance).
  • "Attribution Method" column added to the Dimensional, Flex, and Dynamic Nested Analytics reports to distinguish First Touch vs. Last Touch Attribution.
• Partner Marketplace Dashboard
  • Added MFA including the option to configure with SMS.
• Direct Message
  • Removed ability to email suspended or inactive users.
• Added ability to carry Suppression File URL and Unsubscribe URL to a copied Offer.

May 2, 2023

v3.3.0 Feature Release Notes

Feature Updates

• Partner Marketplace: The signup form for new connections is now pre-populated with information fetched from the associated Marketplace Profile.
• Added the ability to expose Offer URLs in the Advertiser UI, including on the Offer pages and in Reporting & Analytics.
• Custom Revenue & Payout configurable based on Sale Amount.
• Custom Revenue & Payout configurable for specific Offer URLs.
• Custom Landing Pages can be applied based on specific creatives.
• Scheduled Actions now include Forwarding Rules.
• Partner/Advertiser Signup Pages have been updated with new styling.
• Updated overview filters found in the following locations:
  • Offers > Manage
  • Partners > Manage
  • Advertisers > Manage