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Fail Reason Library
Fail Reason Library

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Fail Reason Library

Fail Reason Library

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Overview

Understanding the reasons behind failed clicks is crucial for optimizing traffic flow and ensuring that users are directed to appropriate offers.

Our Fail Reason Library provides a comprehensive list of potential fail reasons, each associated with a specific code and description, to assist in configuring Fail Traffic rules effectively.​

Name Code Description Fail Traffic Reason INVALID_OVER_TTL 1 Offer is expired OFFER_EXPIRED INVALID_OVER_OFFER_CAP 2 Over offer caps CAPS INVALID_OVER_OFFER_GROUP_CAP 3 Over offer group caps CAPS INVALID_PLATFORM 4 Offer not targeting incoming device platform GEOTARGETING INVALID_DEVICE_TYPE 5 Offer not targeting incoming device type GEOTARGETING INVALID_BROWSER 6 Offer not targeting incoming device browser GEOTARGETING INVALID_OS_VERSION 7 Offer not targeting incoming device os version GEOTARGETING INVALID_BROWSER_LANGUAGE 8 Offer not targeting device language GEOTARGETING INVALID_COUNTRY 9 Offer not targeting user country GEOTARGETING INVALID_REGION 10 Offer not targeting user region GEOTARGETING INVALID_CITY 11 Offer not targeting user city GEOTARGETING INVALID_DMA 12 Offer not targeting user dma GEOTARGETING INVALID_IP_RANGE 13 User IP not included in IP ranges GEOTARGETING BLOCKED_TRAFFIC 14 Blocked by traffic blocking OTHER BLOCKED_IP_RANGE 15 User IP is being blocked GEOTARGETING INVALID_ISP 16 Offer not targeting user ISP GEOTARGETING INVALID_DAY_PARTING 17 Click occurred in an invalid day parting period GEOTARGETING INVALID_CONNECTION_TYPE 18 Offer not targeting user's connection type GEOTARGETING INVALID_CARRIER 19 Offer not targeting user's mobile carrier GEOTARGETING CAMPAIGN_NO_MATCHING_OFFERS 20 No offers in the campaign target the user OTHER DUPLICATE_CLICK 21 Duplicate click with duplicate filter enabled OTHER PROXY_BLOCKED 23 Traffic from proxies is blocked GEOTARGETING BLOCKED_TRAFFIC_CONTROL 24 Blocked by traffic control TRAFFIC_CONTROL BLOCKED_TRAFFIC_CONSTRAINT 25 Blocked by traffic constraint TRAFFIC_CONTROL BLOCKED_TRAFFIC_AFFILIATE_TRACKING_DOMAIN 26 Blocked by affiliate tracking domain setting OTHER ALREADY_CONVERTED 27 Already converted during session ALREADY_CONVERTED TRAFFIC_OPTIMIZED 28 Traffic was blocked by SmartSwitch OTHER FORWARDED_RULE 29 Click was forwarded by a rule OTHER INVALID_DEVICE_BRAND 30 Offer not targeting incoming device brand GEOTARGETING INVALID_POSTAL_CODE 31 Offer not targeting user postal code GEOTARGETING FILTER_SUB_1 101 Sub 1 value filtered TRAFFIC_FILTER FILTER_SUB_2 102 Sub 2 value filtered TRAFFIC_FILTER FILTER_SUB_3 103 Sub 3 value filtered TRAFFIC_FILTER FILTER_SUB_4 104 Sub 4 value filtered TRAFFIC_FILTER FILTER_SUB_5 105 Sub 5 value filtered TRAFFIC_FILTER FILTER_SOURCE_ID 106 Source ID value filtered TRAFFIC_FILTER FILTER_USER_AGENT 107 User Agent value filtered TRAFFIC_FILTER FILTER_REFERER 108 Referrer value filtered TRAFFIC_FILTER FILTER_IDFA 109 IDFA value filtered TRAFFIC_FILTER FILTER_GOOGLE_AID 110 Google Advertiser ID value filtered TRAFFIC_FILTER FILTER_LANGUAGE 111 HTTP Accept Language value filtered TRAFFIC_FILTER FILTER_CREATIVE_ID 112 Creative ID value filtered TRAFFIC_FILTER AFFILIATE_PARAMETER_INVALID 1001 The affiliate parameter was missing (or malformed) from the click request (invalid URL) OTHER AFFILIATE_NOT_FOUND 1002 The affiliate was not found OTHER AFFILIATE_INACTIVE 1003 The affiliate's account is inactive OTHER AFFILIATE_NOT_APPROVED 1004 The affiliate was not approved to run the offer OTHER AFFILIATE_BLOCKED 1005 The affiliate is blocked OTHER OFFER_PARAMETER_INVALID 1006 The offer parameter was missing (or malformed) from the click request (invalid URL) OTHER OFFER_NOT_FOUND 1007 The offer was not found OTHER OFFER_INACTIVE 1008 The offer is inactive OTHER OFFER_GROUP_NOT_FOUND 1009 The offer group was not found OTHER ADVERTISER_NOT_FOUND 1010 The advertiser was not found OTHER ADVERTISER_INACTIVE 1011 The advertiser is inactive OTHER ADVERTISER_BLOCKED 1012 The advertiser is blocked OTHER CAMPAIGN_PARAMETER_INVALID 1013 The Smart Link parameter was missing (or malformed) from the click request (invalid URL) OTHER CAMPAIGN_NOT_FOUND 1014 The Smart Link was not found OTHER CAMPAIGN_INACTIVE 1015 The Smart Link is inactive OTHER FORENSIQ_OVER_THRESHOLD 1016 Forensiq fraud check has returned a value over threshold for the click OTHER AFFILIATE_BLACKLISTED 1017 The affiliate is blacklisted at the advertiser level OTHER ANURA_FRAUD_CHECK 1018 Anura fraud check categorized click as fraud OTHER IPQUALITYSCORE_OVER_THRESHOLD 1019 IP Quality Score fraud check has returned a value over threshold for the click OTHER AFFILIATE_NOT_ACCEPTED_TERMS_CONDITIONS 1020 The Affiliate must accept the offer Terms and Conditions to run the offer OTHER
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Fail Reason Library
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