AppsFlyer Integration (Server-to-Server)

AppsFlyer is a Mobile Measurement Partner (MMP). Apps use an MMP for their internal attribution data around installs and in-app events, which can then be passed to Everflow through Postbacks.

We also recommend using our Direct AppsFlyer Integration.

Step-By-Step Guide

Locate Everflow in AppsFlyer

Login to AppsFlyer. For new integrations, go from the side menu and select Collaborate > Partner Integrations > Marketplace.

Search for "Everflow" and click on the integration.

If you have previously set up Everflow in AppsFlyer, you can access the Everflow integration by going to Collaborate > Active Integrations.

Activate Partner

Click

Integrate

to open the configuration page.

In the

Integration

tab, turn on the

Activate partner

toggle.

Ensure that

Data sharing

is toggled off.

Advanced Privacy Setting for iOS Apps Version 14.5 and Later:

Setting Advanced Privacy in AppsFlyer removes transaction ID from postbacks. While conversions are still linked to the correct Partner, they are missing click context such as click time, location, and device. This issue affects app users on iOS version 14.5 and later.

To retain full click-level attribution on your conversions, turn off Advanced Privacy in two places in AppsFlyer:

Go to

App Settings → Aggregated Advanced Privacy

and toggle off the setting.

Select the iOS app from the App Settings dropdown.

Toggle off the Aggregated Advanced Privacy setting for the selected app.

Go to

Everflow integration → Data sharing → Advanced Privacy

to toggle off the setting.

First setting: Toggle off Aggregated Advanced Privacy for the selected iOS app

Second setting: Toggle off Advanced Privacy in Data sharing section

Enter Everflow Credentials and Advertiser ID (Aid)

In Appsflyer, enter your Everflow Domain Placeholder and Aid in the

General Settings

section.

If you need to find your Everflow Domain Placeholder, follow these steps in the

Everflow Core Platform

dashboard:

Navigate to

Control Center > Platform Configurations > Domains

Select a Domain. Any of your active Conversion Domains will work here.

Enter the domain only — do not include the protocol https://. For example, use track.yourdomain.com, not https://track.yourdomain.com.

If you need to find your Advertiser ID (Aid), follow these steps in the

Everflow Core Platform

dashboard:

Navigate to

Offers > Manage

, then click on the

Offer

. The Advertiser ID is the number in parentheses next to the Advertiser's name.

Advertiser ID in Everflow is located in parentheses beside Advertiser name

Configure Post-Install Events (Optional)

If you want to track post-install events, you must first configure Advertiser Level Events in Everflow.

In Everflow, set up your events at the Advertiser or Offer level. Once configured, the

Revenue & Payout

card should display your events.

Everflow Revenue and Payout card with configured events

In AppsFlyer, scroll down to

In-app event settings

and turn toggle that setting on.

Enter the same Aid and Everflow Domain Placeholder from Step 2 into the corresponding input boxes for Aid and Everflow Domain Placeholder in the

In-app event settings

section.

Toggle on

In-app event postbacks

to link events in AppsFlyer to events in Everflow.

In the

In-app event postbacks

section, click

Add event

and map your SDK events to their corresponding

Advertiser Event IDs

, ADV_EVENT_ID, from Everflow.

Map AppsFlyer events to partner events in Everflow

Generate the Attribution Link

In AppsFlyer, navigate to the

Attribution link

tab.

Select either

Use a single-platform link

Use OneLink

depending on your setup.

Click

Save attribution link

, then copy your

Click attribution link

Add Attribution Link to Everflow

In Everflow, navigate to your

Offer

Paste the AppsFlyer attribution link into the

Default Landing Page

field.

Click

Save

Everflow Offer page with Default Landing Page field

Test the Integration

To verify everything is working correctly:

In Everflow, navigate to the

Tracking Links

tab and generate a test link.

Use a device that has never downloaded the app before to click the link, install, and open the app after installation. AppsFlyer only records the install when you open the app.

Navigate to

Reporting > Conversions

and verify your install appears in the report.

Tip

Installs typically appear within 2-5 minutes. If you don't see your install, double-check that your device hasn't previously had the app installed, and verify the postback configuration in AppsFlyer.

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