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ActiveProspect / LeadConduit Integration
ActiveProspect / LeadConduit Integration

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ActiveProspect / LeadConduit Integration

Track performance of lead sources in ActiveProspect through their LeadConduit solution.

Overview

LeadConduit allows you to easily track the performance of lead sources within Active Prospect in your Everflow platform.

The most common use case is setting up conversion tracking by passing the transaction_id value from your lead source to your Everflow postback URL.

Step #1

  • In LeadConduit, add a Recipient step to your flow using the Everflow integration.
LeadConduit flow with a Recipient step added for the Everflow integration

Step #2

  • Add your Everflow postback URL to the configuration.
LeadConduit configuration with the Everflow postback URL added
To find your global postback URL in Everflow, navigate to Control Center - Platform Configurations - General > Global Postback
LeadConduit configuration showing parsed postback URL parameters

Step #3

  • Review the configuration to ensure that URL parameters were parsed as expected.
LeadConduit step for mapping postback URL parameters to flow fields

Step #4

  • Map any parameters contained in your postback URL to the appropriate field(s) or hardcoded values in your LeadConduit flow.
When configuring your lead source, you will have to ensure that fields such as Click ID are being sent with the lead and captured by LeadConduit.
LeadConduit Outbound Mappings dialog mapping fields to the Everflow URL, NID, and Transaction ID

Step #5

  • The integration is complete.
LeadConduit flow Steps tab showing the Everflow postback step with a Success result