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Simplify Base Conversion Reversal Postbacks

Rock

Core Platform

October 26, 2026

You can now reverse base conversions using event_id=0, an email, and an offer parameter, eliminating extra API calls and preventing accidental cross-offer reversals.

You can now reverse specific base conversions by sending a reversal postback with event_id=0, the user's email, and the specific offer parameter. This update simplifies your workflow by removing the need to look up hidden event IDs while keeping reversals safely isolated to a single offer.

Key Capabilities

  • Simplified base reversals: Use event_id=0 directly in your reversal postbacks to target base conversion events without looking up hidden event IDs.
  • Offer-level isolation: Combine the email and offer parameters to ensure the reversal only applies to the specified offer, protecting conversions on your other campaigns.
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