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Seamlessly Send Conversions to Microsoft Advertising
Integrate directly with the Microsoft Advertising Conversions API to send secure, server-to-server conversion data.
You can now integrate directly with the Microsoft Advertising Conversions API (CAPI) to send server-to-server conversion data directly from Everflow.
What's New
You can now send postbacks directly and make sure your conversion data flows between Everflow and Microsoft. Network Operators can set this up under Integrations > Media Buying. Partners will find it under Company Settings > Integrations.
Key Capabilities
- Flexible event tracking: Set up postbacks for page loads and custom events.
- Secure user data hashing: Automatically hash sensitive user identifiers, such as email addresses and phone numbers, before transmitting them to Microsoft.
- Granular data mapping: Map optional parameters including transaction IDs, custom values, currencies, and device identifiers directly within the partner postback settings.
