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Prevent Double Hashing in Media Buying Integrations
Everflow now automatically detects pre-hashed data for Google Ads, Snapchat, and TikTok integrations to prevent double-hashing and ensure accurate attribution.
You can now send pre-hashed customer data to Google Ads, Snapchat, and TikTok integrations without risking double-hashing. The platform automatically detects if your data is already encrypted and bypasses internal hashing to ensure accurate attribution.
Previously, if you sent pre-hashed data, the platform risked double-hashing it, which prevented the destination ad networks from matching the data correctly. With this update, you can seamlessly pass either raw text or pre-hashed values based on your compliance workflows, eliminating the need for manual account workarounds.
