Optimize Snapchat Campaigns with Global Postbacks

You can now link your Snapchat integrations to Global Offer postbacks. This allows you to send all conversion data for a specific offer directly to Snapchat, regardless of which partner was attributed, to improve campaign optimization.

What's New

Previously, paid media integrations could not be tied to Global Offer postbacks because these postbacks are not linked to a specific partner. This update restricts other paid media platforms that do not support this setup.

Key Capabilities

• Global Snapchat routing: Select any Snapchat integration from the dropdown when configuring a Global Offer postback.
• Restricted platform selection: Prevent configuration errors by restricting other paid media platforms like Meta, Rumble, and TikTok from being selected for Global Offer postbacks.