Flexible Customer Value Rules for iGaming

You can now access highly flexible Customer Value rules designed to support complex payout structures like iGaming. These updates introduce advanced progress tracking, rule lifecycles, and timezone controls to automate your partner payouts more precisely.

What's New

The Customer Value engine now supports asynchronous rules that evaluate at the end of each cycle. Additionally, resolved issues ensure that midnight rollovers and manual conversion approvals calculate balances correctly.

Key Capabilities

• Timezone parametrization: You can now select a specific timezone for each Customer Value rule to define cycle thresholds and start or end dates.
• Progress carryover options: A new section in the rule form lets you configure which datapoints or basic metrics carry over between cycles, including conditional carryover.
• Flexible outcome options: You can now trigger outcomes based on specific datapoint values, link bonuses to targeted payout revenue IDs, or base the outcome amount solely on the current incoming conversion.
• Asynchronous rules: You can configure rules to run only at the end of each cycle to analyze user states and trigger bonuses, rather than evaluating conversions in real time.
• Rule lifecycle tracking: The platform now tracks the lifecycle state of each rule, categorizing them as Draft, In Progress, Expired, or Non Applicable.
• Enhanced user interface: The Customer Value form now includes a Summary tab alongside revised management and rule views for easier navigation.