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What Is A Communication Hub?

SERIES:

Getting Started With Communication Hub

What Is A Communication Hub?

Learn how to use the Communication Hub to send messages, announcements, and offer updates to your Partners, Advertisers, and team members through a centralized messaging platform right in Everflow.

‍Introduction

Managing communications across a growing network can be challenging.

The Communication Hub lets you manage all your messages to Partners, Advertisers, and team members in one place - from quick updates to Offer sharing (with Partners).

Key Terms

Review these terms before reading the article below:

➔ General Message: Standard email to any member of your Everflow network (Partner, Advertiser, or team member).
➔ Offer Details Message: Specialized email for sharing Offer information with Partners.
➔ Audience: Group of people who will get your message.
➔ Template: Ready-to-use message format.
➔ Automated System Email: Emails that send automatically based on certain actions.

Why Use a Communication Hub?

Centralized Communication

Single Platform: Send and track all messages here
Message History: Find all past messages easily
Professional Look: Keep your messages looking consistent
Better Organization: Manage messages without the hassle

Enhanced Features

Add personal touches to messages
Create groups of recipients
Save message templates
Schedule messages ahead of time
See who got your messages

Core Components

Creating Messages

General messages
Offer details messages
Template-based messages
Automated system emails

Audience Management

Create custom audiences
Save audience rules
Filter recipients
Manage groups

Message Management

Draft saving
Message scheduling
Sent message tracking
Template library

Delivery Controls

Preview capabilities
Recipient verification
Scheduling options
Delivery tracking

Real-World Examples

Example 1: Sharing a New Offer

Scenario: You're launching a high-paying offer

Solution:

Make an Offer Details message

Pick the right partners (audience)

Set when to send it

See who opens it

Example 2: General Update

Scenario: Telling everyone about maintenance, new launch, etc.

Solution:

Create a General message

Select network users (team members)

Use your standard template

Send it early enough

Common Questions

When to Use General vs. Offer Messages?

General Messages: Any updates about your network, announcements, or rule changes - can go to Partners, Advertisers, or team members.

Offer Messages: New Offers or Offer updates - only for Partners.

How to Choose Between Now vs. Schedule?

Send Now: Urgent updates or time-sensitive info.

Schedule: Planned announcements or campaigns you can plan ahead.

Quick Tips for Success

Start with templates to save time
Organize your recipient groups
Test before sending (you can easily send emails to team members / network users)
Check how well messages perform
Keep contact lists up to date

Best Practices

Organize your messages with clear subject lines, ready templates, logical contact grouping, and strategic timing, while managing content by staying focused, choosing appropriate templates, including all necessary information, and maintaining professionalism.

For recipient management, verify your audience carefully through multiple checks, keep contact lists current, respect sending preferences, and monitor message engagement to optimize future communications.

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