EF Helpdesk

Traffic Sources let you create and manage predefined tracking parameters that automatically append to Partner tracking links, ensuring consistent tracking while simplifying link generation for your Partners.

Overview

Traffic Sources transform how you manage partner tracking links by automating parameter setup and standardizing tracking across your network.

Instead of partners manually building complex tracking URLs, they can select predefined parameter sets that automatically append to their links.

Key Terms

Key terms related to traffic sources and tracking parameters.

➔ Traffic Source: A preset collection of tracking parameters.
➔ Postback URL: URL for receiving conversion data.
➔ Public Traffic Source: Visible and selectable by partners.
➔ Private Traffic Source: Assigned to specific partners only.
➔ Parameters: Tracking values added to links (e.g., sub1, sub2).

Why Use Traffic Sources?

Standardize Tracking: Ensure consistent parameter usage
Reduce Errors: Eliminate manual parameter entry mistakes
Save Time: Automate link parameter configuration
Control Data Collection: Define exactly what data you track
Simplify Partner Experience: Make link generation easier for partners

Types of Traffic Sources

Public Traffic Sources

Visible to all partners in their tracking link generator
Partners can choose from available traffic sources
Best for common tracking setups used by multiple partners

Private Traffic Sources

Assigned to specific partners
Only visible to designated partners
Best for partner-specific tracking requirements

Setting Up Traffic Sources

Configure traffic sources with tracking parameters and postback settings.

Creating a New Traffic Source

Navigate to Partners -> Traffic Sources

Click Traffic Source

Fill in required information:

Name (required)

Enable/disable Postback URL

Visibility setting

Tracking parameters

Configuring Parameters

Click the

button for Tracking Link Parameters

Define parameter names (e.g., sub1, sub2)

Set parameter values

Add additional parameters as needed

Managing Postback Settings

Toggle Enable Postback URL

Enter Postback URL if enabled

Add macros using the Add Macro button

Set visibility options

Applying Traffic Sources

Apply traffic sources to individual Partners or tracking links.

To Individual Partners

Go to Partners -> Manage

Select Partner

Click Edit on the General card

Enable Traffic Source

Select desired traffic source

Save changes

To Tracking Links

Navigate to Offers -> Manage

Select Offer

Go to Offer Tracking Links

Choose Partner and traffic source

Generate link with parameters

Real-Life Examples

To help you understand how Traffic Sources work in practice, let's walk through a real e-commerce tracking setup. This example shows how to track Partners promoting products across different platforms and how the parameters work together.

E-commerce Product Tracking Scenario:

Partners promoting specific products across multiple platforms

Setup

Traffic Source Name: Product Tracking

Parameters:

sub1=[PUBLISHER_ID] - Tracks specific publisher/partner

sub2=[CLICK_ID] - Tracks unique clicks

sub3=[PRODUCT_ID] - Tracks specific products promoted

Base URL: https://shop.example.com/products

Traffic Source Parameters: &sub1=[PUBLISHER_ID]&sub2=[CLICK_ID]&sub3=[PRODUCT_ID]

Final URL Format: https://shop.example.com/products?sub1=PUB123&sub2=c1k3d2&sub3=PROD456

Real Application

When Publisher "PUB123" promotes Product "PROD456":

sub1 automatically fills with "PUB123"

sub2 generates unique click ID "c1k3d2"

sub3 captures product ID "PROD456"

Enables tracking of:

Which publisher generated the sale

Which specific click led to conversion

Which products drive the most sales

As you can see from this example, the right parameter setup helps you automatically capture all the important data points from your partner sales.

You'll be able to track everything from the initial Click to the final Conversion and afterwards without tweaking every single link or triple checking if your Partners used the right parameters.

Did This Help You Today?