EF Helpdesk

Learn how to track organic website traffic within Everflow using a dedicated offer and partner setup, along with the Everflow JavaScript SDK, to attribute conversions from non-tracked sources and gain insights into overall performance.

Overview

Organic traffic refers to visitors who land on your site without clicking on an Everflow tracking link. While tools like Google Analytics help you understand general traffic trends and visitors, Everflow helps you track the visitors that actually convert on your website—even when they arrive organically.

Why Track Organic Traffic?

Implementing organic traffic tracking enables you to:

Attribute conversions that come from direct or untracked sources
Discover high-performing paid channels you aren’t tracking yet
Set clear success metrics for your partners and traffic sources
Distinguish organic performance from affiliate-driven traffic

Guide for Enabling Organic Traffic

Create a Dedicated Offer

We recommend naming this offer something like "Organic - [Your Brand or Product]".

You can also use an existing general-purpose offer.

Create a Partner Named "Organic"

This will allow you to group and track all organic traffic under one clear label.

Add the Organic Tracking Script

Replace the values below with:

INSERT_TRACKING_DOMAIN: Your tracking domain from Control Center → Platform Configuration → Domains tab

INSERT_ORGANIC_OFFER_ID: The Offer ID from Step 1

INSERT_ORGANIC_PARTNER_ID: The Partner ID from Step 2

How It Works (Code Logic)

Here’s a simplified breakdown of how Everflow handles traffic attribution:

No cookie + no tracking link → Sets an Organic cookie
Organic user later clicks affiliate link → Cookie updates to Affiliate (if this user returns with another affiliate link, then a new cookie will be assigned to the associated affiliate). ‍
Affiliate user returns without tracking link → No cookie update‍
Coupon code used →
- If Organic cookie, code takes priority
- If Affiliate cookie, cookie takes priority

Note Everflow does not auto-populate data from Sub1–Sub5 unless it's explicitly passed via the URL.

Best Practices

Setting Payouts

By default, your Organic partner will follow standard payout rules. To exclude payouts for organic traffic, create a Custom Payout with a $0 CPA for the "Organic" Partner.