Overview

Organic traffic refers to visitors who land on your site without clicking on an Everflow tracking link. While tools like Google Analytics help you understand general traffic trends and visitors, Everflow helps you track the visitors that actually convert on your website—even when they arrive organically.

Why Track Organic Traffic?

Implementing organic traffic tracking enables you to:

• Attribute conversions that come from direct or untracked sources
• Discover high-performing paid channels you aren’t tracking yet
• Set clear success metrics for your partners and traffic sources
• Distinguish organic performance from affiliate-driven traffic

Guide for Enabling Organic Traffic

How It Works (Code Logic)

Here’s a simplified breakdown of how Everflow handles traffic attribution:

• No cookie + no tracking link → Sets an Organic cookie
• Organic user later clicks affiliate link → Cookie updates to Affiliate (if this user returns with another affiliate link, then a new cookie will be assigned to the associated affiliate). ‍
• Affiliate user returns without tracking link → No cookie update‍
• Coupon code used →
  • If Organic cookie, code takes priority
  • If Affiliate cookie, cookie takes priority

Best Practices

Setting Payouts

By default, your Organic partner will follow standard payout rules. To exclude payouts for organic traffic, create a Custom Payout with a $0 CPA for the "Organic" Partner.

Sub-Parameter Guide for Organic Traffic

Tracking Across Sub-domains

If your visitors move between your main domain and one or more sub-domains (for example, a separate checkout or account sub-domain), add the tld parameter to EF.configure. This sets the cookie at the root domain level so a single organic or affiliate attribution persists as the visitor navigates across all of your sub-domains.

• Set tld to your root domain only—without the www prefix (for example, use everflow.io, not www.everflow.io).