Snapchat Integration - Everflow Helpdesk

Capture all conversion data from one Offer with the Snapchat integration. Use the Snapchat Conversions API integration in Everflow to track conversions and send user data, including required Snapchat Click ID (ScCid), for campaign optimization.

How to Set Up Snapchat Integration

This guide walks you through setting up Snapchat's Conversions API (CAPI) integration in Everflow to track conversions and optimize your campaigns.

What's Changed Last updated Oct 1, 2026 ▼

Oct 1, 2026 Added

Added a section on sending every conversion on an offer to Snapchat with a Global (Offer) postback, including the steps to set it up in the Core Platform.

Oct 1, 2026 Updated

Updated Postback Configuration to list the required Snapchat fields, and updated Troubleshooting to point to the Partner Postback report.

Oct 1, 2026 Fixed

Removed a duplicated Before You Begin heading from the prerequisites checklist, and removed a leftover Meta reference (fbclid) from the Troubleshooting error description.

Optimize Your Campaigns with the New Snapchat Integration

You can now route 100% of an offer's conversion data to your Snapchat integration, regardless of which Partner drove the traffic.

Receiving more high-quality signals, such as email addresses and geolocation, means that Snapchat's Conversions API (CAPI) can make better matches between users and their conversions.

Why This Matters

Snapchat’s CAPI relies on high-quality signal volume to optimize campaign performance. With Everflow’s new Snapchat integration, Snapchat can now receive all conversions across every Partner tied to that Offer, giving Snapchat a fuller set of signals to match user behavior and find higher-converting audiences.

Read our step-by-step guide to find out how to set this new update for your campaigns.

What This Integration Does

Tracks Conversions: Sends conversion data directly to Snapchat via their API
Improves Targeting: Helps Snapchat optimize your campaigns with first-party data
Better Attribution: Uses Snapchat Click ID for accurate conversion tracking
Real-time Data: Passes conversion events as they happen
Capture All Conversions: Send every conversion for one Offer to Snapchat when the Postback Level is Global (Offer)

Before You Begin (Prerequisites)

Before attempting this setup, ensure you have the following items ready. Missing any of these will cause the integration to fail.

Snapchat Pixel ID: Found in your Snapchat Ads Manager.

Snapchat Access Token: Generated in your Snapchat Business settings.

Website Access: Ability to edit the code of the landing page/website.

Direct Linking Strategy: You must be using Direct Linking.

Critical Compliance Warning: Use Direct Linking

We strongly recommend using Direct Linking for all Snapchat campaigns.

Snapchat requires the ScCid (Snapchat Click ID) to be passed seamlessly from the ad click to the landing page. Traditional Redirect Links often strip this parameter or trigger "flagging" mechanisms in Snapchat's ad review process, risking account suspension. Direct Linking ensures the ScCid lands on the page and is captured by the JavaScript SDK.

Step-By-Step Guide

Set Up a Dedicated Partner

Even if you are managing the media buy internally, you must create a dedicated "Partner" in Everflow to represent Snapchat. This isolates the traffic and ensures accurate reporting.

Go to

Partners → Add Partner

and create a new Partner named "Snapchat Media Buying".

Once created, click Manage on the partner, then click the three dots

and select Impersonate.

You are now viewing the portal as the partner. Navigate to

Company Settings → Integrations

Select

Snapchat

and click Connect Integration.

Enter your integration details:

Name: Give your integration a name (e.g., "Snapchat CAPI").

Access Token: Paste your Snapchat access token here.

Core Platform Setup

Now, switch back to your Admin portal to configure the data mapping.

Navigate to

Integrations → Media Buying → Snapchat

Click

Connect Integration

Basic Settings:

Delivery Method: Select "Snapchat".

Snapchat Integration: Choose "Affiliate Integration".

Snapchat App/Pixel ID: Enter your ID here.

Snapchat Event Name: Select "Subscribe", "Purchase", or your preferred optimization event.

Event Source URL: Enter your website URL.

User Data Fields (Required Macros):

You must map the following macros. These tell Everflow to look for this data in the click URL and pass it to Snapchat (hashed for privacy).

Phone: Set to {phone} macro.

Email: Set to {email} macro.

Snapchat Click ID (ScCid): Set to {ScCid} macro.

Postback Configuration

Go to

Partners → Postbacks → Add Postback

Partner: Select the "Snapchat Media Buying" partner you created in Step 1.

Delivery Method: Select "Snapchat".

Snapchat Event ID: Paste {transaction_id}. This is an Everflow macro that automatically passes the click’s transaction ID to Snapchat, so Snapchat can dedupe the postback against the pixel event. Complete the other required fields (Snapchat Integration, Snapchat App/Pixel ID, Snapchat Event Name, Action Source and Event Source URL), and leave the rest as default unless your Snapchat team specifies otherwise.

Install the JS SDK & Click Script

Since you are using Direct Linking, the user lands directly on your page. You must install the Everflow JS SDK to generate a Transaction ID for conversion tracking.

Part A: Get Your Tracking Domain

Go to Control Center > Configuration > Domains. Note your active Tracking Domain (e.g., track.mybrand.com).

Part B: Implement the Code

Copy the code below and paste it into the section of your landing page. You MUST replace TRACKING_DOMAIN with your actual domain from Part A.

Everflow Click Script

ScCid Is Captured Automatically

The Everflow JS library automatically captures the Snapchat Click ID (ScCid) from the URL, just like it does for gclid and fbclid. You do not need to manually add it to your click script parameters.

Start a New Postback

In the Core Platform, go to

Partners → Postbacks → Add Postback

Choose the Postback Type

Select

Conversion

Event

If you select Event, you also choose the event after you choose the offer.

Note

To collect all conversion data for your Offer, select Global (Offer) for your Postback Level.

Choose the Postback Level

Select

Global (Offer)

Choose the

Offer

. There is no Partner field, because this level covers every partner on the offer.

Choose the Delivery Method

Select

Snapchat

. At this level the list only offers HTML, Postback and Snapchat.

Other ad platforms, such as Meta, TikTok or Rumble, are not available for Global (Offer) postbacks.

Select the Snapchat Integration

Open the

Snapchat Integration

dropdown and choose the integration that should receive the conversions.

Integrations are listed by name, so give each one a clear name when you connect it (see Set Up a Dedicated Partner above).

Complete the Snapchat Fields

Enter your

Snapchat App/Pixel ID

, then choose the

Snapchat Event Name

and

Action Source

Enter your

Event Source URL

Snapchat Event ID

, paste {transaction_id}, as in Postback Configuration above.

Snapchat Custom Data

and

Snapchat User Data

are optional.

Click Add.

Troubleshooting

Run the Partner Postback Report

Go to

Reporting > Partner Postback

. For more detail, see Partner Postback Report.

Filter by your

Snapchat Partner

. For a Global (Offer) postback, filter by the

Offer

instead, since it is not tied to a partner.

Look for the specific conversion attempt.

View Debug Info

If the status is

Failed

(Red) or even

Success

(Green) but data is missing, click the

Response

column.

Common Error:

The Snapchat Click ID (ScCid) is missing.

The Fix:

This means the click script did not capture the ID. Check your landing page URL. Does it have

?ScCid=12345

attached? If not, check your ad settings in Snapchat.

Verify the Click

Go to

Reporting > Click

Find the click associated with the conversion.

Click

View Details > Parameters

Confirm that

ScCid

has a value. If it is empty, your JS SDK implementation in Step 4 is incorrect.

Supported Data & Parameters

This integration automatically handles the security requirements for Snapchat's CAPI.

PII Hashing: Emails and Phone numbers are automatically hashed before being sent to Snapchat.
Attribution Window: Snapchat accepts events up to 37 days after the click.
Dual-Tracking: This CAPI integration is designed to work alongside the standard Snapchat Pixel for maximum data match rates.

Did This Help You Today?

Yes

Next in This Series

Lorem Ipsum Dolor Sit

How to Set Up Snapchat Integration

Optimize Your Campaigns with the New Snapchat Integration

Why This Matters

What This Integration Does

Before You Begin (Prerequisites)

Step-By-Step Guide

Troubleshooting

Supported Data & Parameters

Looking for extra support?