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Snapchat Integration

SERIES:

Snapchat Integration

Learn how to set up Snapchat Conversions API integration in Everflow to track conversions and send user data including required Snapchat Click ID (ScCid) for campaign optimization.

How to Set Up Snapchat Integration

This guide walks you through setting up Snapchat's Conversions API (CAPI) integration in Everflow to track conversions and optimize your campaigns.

Step-By-Step Guide

Set Up Partner Integration

Go to Partners → Add Partner and create a new Partner / User that will be your Snapchat Imperosnate the new Partner through Partners -> Manage -> -> Impersonate

Once in the Partner Platform, naviagte to Company Settings -> Integrations

Select Snapchat from the available integrations

Click Connect Integration

Enter your integration details:

Name: Give your integration a name

Access Token: Your Snapchat access token

Heads Up! The Snapchat Click ID (ScCid) parameter is required for this integration to work properly.

Core Platform Setup

Navigate to Integrations → Media Buying → Snapchat

Click Connect Integration

Fill out the integration form:

Basic Settings

Delivery Method: Select "Snapchat"

Snapchat Integration: Choose "Affiliate Integration"

Snapchat App/Pixel ID: Enter your Snapchat Pixel ID or App ID

Snapchat Event Name: Select "Subscribe" (or your preferred event)

Snapchat Event ID: Use {conversion_id} macro

Action Source: Select "Website"

Event Source URL: Enter your website URL (e.g., https://everflow.io)

User Data Fields

Configure these required parameters:

Phone: Set to {phone} macro

Email: Set to {email} macro

Snapchat Click ID (ScCid): Set to {ScCid} macro

Note The Snapchat Click ID (ScCid) field is mandatory for proper attribution.

Postback Configuration

Go to Partners → Postbacks → Add Postback

Configure the postback:

Status: Active

Postback Type: Conversion

Postback Level: Global

Partner: Select your Snapchat partner

Delivery Method: TikTok (this handles Snapchat too)

What This Integration Does

Tracks Conversions: Sends conversion data directly to Snapchat via their API
Improves Targeting: Helps Snapchat optimize your campaigns with first-party data
Better Attribution: Uses Snapchat Click ID for accurate conversion tracking
Real-time Data: Passes conversion events as they happen