EF Helpdesk

Notify Partners → Sends notifications to Partner Users if their traffic is affected. Note: Employee & Partner notifications must be enabled in their individual accounts in order to receive these notifications.

Targeted Entity Type:

Advertiser-Level: Applies to all Offers from that Advertiser.

Offer-Level: Applies only to a specific Offer.

Click Next to proceed to the Settings tab.

Configure Rule Settings

Variable: Choose the data source for the rule:

Source ID

Sub1 - Sub5

Action: Choose what happens when traffic violates the rule:

Block Clicks → User is sent to a blank page.

Follow Fail Traffic Logic → Redirect to an alternative Offer.

Send Notifications Only → No action, just alerts employees/Partners.

Run Frequency: Define how often SmartSwitch checks traffic data.

Data Lookback Window: Set the historical time window used for analysis.

Action Delay: Define the waiting period before the rule takes effect after sending a notification (e.g., 1, 2, 4, 6, 12, or 24 hours).

Click Next to proceed to the Rules tab.

Define Rule Activation Criteria

Set Activation Thresholds

Choose the Base, Event, or the particular Event name to which the KPI will be applied.

Triggers rule enforcement based on specific metrics.

Select a data point and set a minimum or maximum value.

Metrics include:

Total Clicks, Revenue, Payout, Impressions, Events, Conversions

All Conversions (Approved, Pending, Rejected)

Define KPI Rules

Choose regular KPIs (basic thresholds) or advanced KPIs (complex metrics).

Multiple Thresholds use "OR" logic, while multiple KPIs use "AND" logic.

Advanced KPI Options:

% of conversions from Mobile Traffic (excluding WiFi).

% of conversions from WiFi Traffic.

% of conversions with duplicate IPs.

% of conversions with empty Source ID.

% of conversions missing Sub1-Sub5 values.

% of conversions without device IDs.

Operator Options:

Greater Than, Less Than, or Range

Click Next to proceed to Additional Options.

Exclusions & Finalization

Exclude specific Partners/Variable combinations from the rule.

Click Save to finalize the SmartSwitch rule.

Managing SmartSwitch Activations

View & Manage SmartSwitch Rules

Navigate to Offers -> SmartSwitch

Click a SmartSwitch Rule and go to the Actionable Variables tab.
Show Filters: Filter data by Offer, Partner, Rule, Status, and Time Intervals.
Apply to Selected: Select rules and choose Block, Delete, or Whitelist from the dropdown.