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The Redirect Report helps you understand and improve how you handle failed Clicks. It shows you which Offers sent failed Clicks to other Offers and how well those redirected Clicks performed.

Pro Tip!

Want to know more about Fail Traffic before continuing? By leveraging Everflow's Fail Traffic feature, you can redirect invalid clicks or clicks that don't match the targeting criteria of the originating offer to a specified destination, ensuring that you continue to monetize your traffic effectively.

In this guide, we'll explore the features and benefits of the Redirect Report, helping you make data-driven decisions to improve your fail traffic performance.

Why Use It?

Track Failed Clicks: See where your failed Clicks go
Measure Success: Check how well redirected Clicks perform
Compare Options: Find the best places to send failed c\Clicks
Make More Money: Turn failed Clicks into Revenue

Accessing The Report

Find and open the Redirect Report in Everflow.

In your Everflow dashboard, navigate to the Analytics section in the main menu.

Select Redirect from the reporting options.

Setting Up Your Report

Configure the date range, dimensions, and filters for your Redirect Report.

Select the desired date range

for your analysis.

Choose the Parent dimension (e.g., Originating Offer, Advertiser).

Select the Child dimension (e.g., Fail Offer, Partner).

Apply any additional filters

as needed.

Click Run Report to generate the report.

Interpreting The Results

Analyze the data and explore further details in the Redirect Report.

The Redirect Report presents data in a table format, with each row representing a unique combination of the selected Parent and Child dimensions. This allows you to analyze fail traffic performance at a granular level, identifying trends and patterns that can inform your optimization strategies.

Use the Detailed Report section to view performance metrics for each row

Expand the Performance Graph to visualize trends over time

Utilize the Columns Customization and Table Actions features to customize your view and export data as needed

Key Features

Analyze fail traffic performance by various dimensions, such as Originating Offer, Fail Offer, Partner, and more
Compare the performance of different fail traffic destinations (Offers)
Identify which Partners or Offers are driving the most valuable fail traffic
Optimize your fail traffic monetization by redirecting Clicks to the best-performing destinations

A Real-Life Example

Imagine you're managing a performance marketing campaign for an insurance lead generation offer called "Premier Auto Insurance." The Offer is only available in specific states.

Here's how you might use the Redirect Report to optimize your fail traffic:

Set up fail traffic rules:

For clicks coming from non-eligible states, redirect to a relevant Smartlink or alternate offer

For clicks that exceed the offer's cap, redirect to an offer group with available inventory

Analyze the Redirect Report:

Select "Premier Auto Insurance" as the Parent dimension and "Fail Offer" as the Child dimension

Identify which fail offers are generating the highest revenue and conversion rates

Compare the performance of different fail traffic destinations (smartlinks, offer groups, etc.)

Optimize your fail traffic strategy:

Adjust your fail traffic rules to send more clicks to the best-performing destinations

Work with partners to improve the quality and relevance of their fail traffic

Continuously monitor the Redirect Report to identify new optimization opportunities

By leveraging the insights provided by the Redirect Report, you can ensure that your fail traffic is effectively monetized and contributes positively to your overall campaign performance.

Explore Related Content

Dive deeper into related topics with these helpful resources.

➔ Offer Report: Analyze the performance of your individual offers and their associated partners.
➔ Smart Link Report: Understand how your smart links are distributing traffic and optimize their performance.
➔ Fail Traffic: Use the Fail Traffic feature to ensure that every Invalid Click is delivered to an Offer that better matches that user.

Remember: Failed Clicks don't have to be lost opportunities - they can be redirected to other Offers where they might work better.

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