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Rakuten Postback Setup
Rakuten Postback Setup

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Rakuten Postback Setup

Learn to post S2S conversions from Rakuten to Everflow

Overview

This guide provides the steps to set up server-to-server (S2S) conversion tracking between Rakuten and Everflow. The process involves two key steps: configuring your Offer landing page URL to pass a transaction ID to Rakuten, and then using a Rakuten API request to set up your Everflow postback URL.

Audience: This guide is intended for users familiar with making API requests, such as a Developer or technical marketer.

Step-By-Step Guide

Step 1: Default Landing Page Setup

First, you must pass Everflow's Transaction ID to Rakuten when a user clicks your tracking link.

  1. In Everflow, go to the Offer you are promoting with Rakuten.
  2. In the General card, edit the Default Landing Page URL.
  3. Append the following parameter to your URL to capture the Everflow Transaction ID:
In Everflow, go to the Offer you are promoting with Rakuten. In the General card, edit the Default Landing Page URL. Append the following parameter to your URL to capture the Everflow Transaction ID:

Example URL:

Heads Up! This tracking method is not compatible with Direct Linking.

Step 2: Advertiser Postback Setup via API

Next, you will configure your postback in Rakuten. This allows Rakuten to automatically notify Everflow when a conversion occurs. This is done by making a POST API request to the Rakuten endpoint.

Heads Up! Rakuten supports only one global postback per SID account.

API Request Details

Here is the cURL command template. You will need to replace the placeholder values with your specific information.

Method: POST
URL: https://api.linksynergy.com/v1/postback
Headers:

  • Authorization: <Token>
  • Content-Type: application/json

Data:

Required Values

You must replace these four placeholders in the request:

  • <Token>: Your unique API authorization token from your Rakuten account.
  • SID_VALUE: Your Rakuten Site ID (SID).
  • TRACKING_DOMAIN: Your base tracking domain in Everflow.
  • NID_VALUE: Your Everflow Network ID.

Once the API request is successfully submitted, Rakuten will begin sending conversion data to Everflow.

For more detailed information on the API endpoint, please refer to the official Rakuten documentation: Postback API Documentation.