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Overview
This article outlines how to set up server-to-server (S2S) conversion tracking between Rakuten and Everflow.
The process requires two main steps: configuring your Default Landing Page in Everflow to pass transaction IDs to Rakuten, and setting up an Advertiser Postback to receive conversion data from Rakuten back into Everflow.
The article provides the exact URL parameter formats needed for both steps to ensure proper tracking of conversions and sale values between platforms.
Default Landing Page Setup
- Pass the {transaction_id} macro from Everflow in the u1= parameter.
https://exampletrackingurl.com/?u1={transaction_id}
Advertiser Postback Setup
- Pass the transaction_id macro from Rakuten in the u1= parameter.
- Pass the sale value from Rakuten in the amount= parameter.
https://postback-domain.com/?nid=XX&u1=INSERT_TRANSACTION_ID_HERE&amount=SALE_VALUE
