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Pre-Populating Landing Page Data Using Tracking Links

Pre-Populating Landing Page Data Using Tracking Links

SERIES:

Pre-Populating Landing Page Data Using Tracking Links

Pre-pop functionality allows you to automatically fill landing page form fields with data passed through Partner tracking links, creating a seamless data flow from Partner to Advertiser.

Overview

Pre-pop lets you pass data points from the Partner level through to the Advertiser's landing page, automatically filling form fields.

This creates a better user experience and can increase Conversion rates.

Key Terms

Key terms related to pre-populating landing page forms.

➔ Pre-pop: Auto-filling form fields on landing pages.
➔ Default Landing Page: The Advertiser's landing page URL (also previously known as Base Destination URL or BDU).
➔ Partner Tracking Link: The link partners use to send traffic.
➔ Macro: A placeholder that gets replaced with actual data.
➔ Parameters: Data points added to URLs (e.g.,?firstname=John).

Building Pre-Pop Tracking Links

Configure tracking links to automatically fill landing page forms.

1

Identify Form Fields

Determine which landing page fields to pre-populate

Add these as parameters to Default Landing Page

Example:

2

Add Macros

Insert custom macros into the Default Landing Page

These macros will map to Partner parameters

Example:

3

Create Partner Tracking Link

Map your macros to Partner parameters

Structure the tracking link properly

Example:

4

Partner Implementation

Share tracking link with Partner

Partners replace placeholders (INSERT_FIRSTNAME, INSERT_EMAIL) with their macros

Data flows automatically to landing page

Global Setting Configuration

Enable a global setting to pass non-Everflow custom parameters.

Note: Most setups don't require this setting

If you need to pass non-Everflow custom parameters:

Navigate to Control Center -> Platform Configurations

Open Global Settings card

Click Edit

Enable Enable tracking links to pass Pre-Pop data

Common Use Cases

Lead generation forms
Registration pages
Quote request forms
Contact information collection
Application forms

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Pre-pop functionality allows you to automatically fill landing page form fields with data passed through Partner tracking links, creating a seamless data flow from Partner to Advertiser.

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