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Passing Dynamic CPC/CPM Media Cost Through The Partner Tracking Link
Passing Dynamic CPC/CPM Media Cost Through The Partner Tracking Link

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Passing Dynamic CPC/CPM Media Cost Through The Partner Tracking Link

Allow Partners to pass their CPC/CPM media buying costs inside of the Tracking Link, which will dynamically adjust their Payout for each Click/Impression.

Overview

Dynamic costs let you track and manage media costs passed through partner tracking links. Whether you're working with cost per click (CPC) or cost per thousand impressions (CPM), this feature helps you accurately monitor your marketing spend.

This guide walks you through enabling dynamic costs, setting them up for your partners, and implementing them in your tracking links.

Key Terms Key terms related to dynamic Payouts and media cost tracking. ➔ CPC (Cost Per Click): The cost paid for each Click.
➔ CPM (Cost Per Mille): The cost paid per thousand Impressions.
➔ Dynamic Cost: Media cost passed through tracking links.
➔ Tracking Link: URL used for tracking Partner traffic.
➔ Direct Linking: Alternative tracking method for certain Offers.

How To Enable

Enable dynamic payouts and configure partner and offer settings.

1 Enable Global Setting Navigate to Control Center -> Platform Configurations -> General -> Global Settings This step is required for the functionality to work Enable Dynamic payouts in the Global Settings card
2 Configure Partner Access Navigate to Partners -> Manage Select the Partner to activate the setting Can be done individually or using Bulk Edit Enable passing the dynamic media cost for selected partners
3 Set Offer Configuration Set the Base Payout Type of the Offer to either: CPC for Cost Per Click CPM for Cost Per Mille Choose based on which metric you want to pass as the Dynamic Cost

Implementation Methods

Implement dynamic cost tracking for CPC or CPM campaigns.

Passing CPC (Cost Per Click) Dynamic Cost

Standard Partner Tracking Link: Add the parameter &cost= to the Partner Tracking Link The value will be the payout for each click This overrides the Payout set on the Offer level Example ($0.50 per click): Direct Linking Setup: JS Click Script:

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Passing CPM (Cost Per Mille) Dynamic Cost

This setup requires Impression package - contact support@everflow.io for activation. Implementation Steps: Add &cost= to the Impression Tracking Link Value sets the payout per impression Overrides Offer-level Payout Example ($20 CPM): Cost Calculation Example: CPM Cost: $20 per 1000 impressions Single Impression Cost: $20/1000 = $0.02 per impression

Monitoring Results

Track and analyze the results of your dynamic Payout campaigns.

View results in Reporting -> Impression / Click Cost parameter values override default Payouts Track both Click and Impression costs through respective reports in the Reporting section