Passing Dynamic CPC/CPM Media Cost Through The Partner Tracking Link

Allow Partners to pass their CPC/CPM media buying costs inside of the Tracking Link, which will dynamically adjust their Payout for each Click/Impression.

Overview

Dynamic costs let you track and manage media costs passed through partner tracking links. Whether you're working with cost per click (CPC) or cost per thousand impressions (CPM), this feature helps you accurately monitor your marketing spend.

This guide walks you through enabling dynamic costs, setting them up for your partners, and implementing them in your tracking links.

Key Terms

Key terms related to dynamic Payouts and media cost tracking.

➔ CPC (Cost Per Click): The cost paid for each Click.
➔ CPM (Cost Per Mille): The cost paid per thousand Impressions.
➔ Dynamic Cost: Media cost passed through tracking links.
➔ Tracking Link: URL used for tracking Partner traffic.
➔ Direct Linking: Alternative tracking method for certain Offers.

How To Enable

Enable dynamic payouts and configure partner and offer settings.

Enable Global Setting

Navigate to Control Center -> Platform Configurations -> General -> Global Settings

This step is required for the functionality to work

Enable Dynamic payouts in the Global Settings card

Configure Partner Access

Navigate to Partners -> Manage

Select the Partner to activate the setting

Can be done individually or using Bulk Edit

Enable passing the dynamic media cost for selected partners

Set Offer Configuration

Set the Base Payout Type of the Offer to either:

CPC for Cost Per Click

CPM for Cost Per Mille

Choose based on which metric you want to pass as the Dynamic Cost

Implementation Methods

Implement dynamic cost tracking for CPC or CPM campaigns.

Passing CPC (Cost Per Click) Dynamic Cost

Standard Partner Tracking Link:

Add the parameter &cost= to the Partner Tracking Link

The value will be the payout for each click

This overrides the Payout set on the Offer level

Example ($0.50 per click):

Direct Linking Setup:

JS Click Script:

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Passing CPM (Cost Per Mille) Dynamic Cost

This setup requires Impression package - contact support@everflow.io for activation.

Implementation Steps:

Add &cost= to the Impression Tracking Link

Value sets the payout per impression

Overrides Offer-level Payout

Example ($20 CPM):

Cost Calculation Example:

CPM Cost: $20 per 1000 impressions

Single Impression Cost: $20/1000 = $0.02 per impression

Monitoring Results

Track and analyze the results of your dynamic Payout campaigns.

View results in Reporting -> Impression / Click

Cost parameter values override default Payouts

Track both Click and Impression costs through respective reports in the Reporting section

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