Overview

While Everflow has many built-in integrations in our UI, you can connect almost any platform or service using other methods.

Here's how to extend Everflow's capabilities beyond our UI integrations.

Understanding Other Connection Methods

When a tool isn't available in our UI, you can still connect it to Everflow using Postbacks, connection tools like Zapier, and several other methods.

Types of Available Connections

You can connect many types of tools:

• Media Buying
• CRM
• E-Commerce
• MMP
• Lead Gen
• Page Builder
• App Attribution
• And more!

Ways to Connect

Postbacks

Postbacks let you send data to Everflow from other systems. This works well when you need to connect a platform that's not in our UI.

Zapier (Beta)

We're testing Zapier connections (as of July 27, 2023). It's invite-only now. If you'd like to try it, ask our Customer Success team.

Note: Using Zapier's Webhook requires a premium Zapier account (starts at $19.99/month).

Setting Up New Connections

While each setup is different, here are the basic steps:

1. Choose what data you want to share
2. Pick how you'll connect (postback, Zapier, etc.)
3. Set up your other system to send data
4. Set up Everflow to receive the data (you usually need to set up a Partner and an Offer to keep track of your data, depending on the setup)
5. Test to make sure it works

Examples of Tools You Can Connect

You can connect many tools, like:

• Outbrain
• Keap
• BigCommerce
• Webflow
• Instapage
• SamCart
• Unbounce
• Thinkific
• Wix

Check our individual guides for the full list and setup steps.

Benefits

Connecting external tools to Everflow gives you the freedom to work with almost any platform you currently use. This flexibility allows you to customize your workflow to match your specific business needs rather than adapting to software limitations.

By creating these connections, you can build a comprehensive marketing system that brings all your data into one place for better tracking and analysis. As your business grows, you can easily add new tools to your stack without worrying about compatibility issues.

Remember, if you don't see a tool in our UI, you can probably still connect it using one of these methods.

Passing Data Out of Everflow

Just as you can bring data into Everflow, you can also pass your data out to another database or backend platform. There are three methods, each with different capabilities.

Partner Postbacks

This is the most limited method. It can only pass data via a GET request and will only include the data passed in the URL parameters using Everflow macros. You include a postback URL from your backend platform to receive the data, which can fire on every Conversion and Event or on specific Events. To track all Conversions and/or Events across all Offers and Partners, you would need to set up a Global (Offer) postback on every Offer or a Global (Partner) postback on every Partner. See Introduction to Partner Postbacks.

Webhooks

You can set up a webhook for all new Conversions and Events using either the GET or POST method. This sends real-time data into your backend platform. Webhooks do not include any click data. When set up for Event Registered, this includes all events rather than select events. See Webhooks.

Firehose (Recommended)

Firehose sends all data from your Everflow account (clicks, conversions, events, and event/conversion updates) in real time. It is not compatible with GET methods and can only be used with the following:

• Amazon SQS
• Google Cloud Pub/Sub
• Standard HTTPS POST calls

See Firehose for setup details.