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Overview
While Everflow has many built-in integrations in our UI, you can connect almost any platform or service using other methods.
Here's how to extend Everflow's capabilities beyond our UI integrations.
Understanding Other Connection Methods
When a tool isn't available in our UI, you can still connect it to Everflow using Postbacks, connection tools like Zapier, and several other methods.
Types of Available Connections
You can connect many types of tools:
- Media Buying
- CRM
- E-Commerce
- MMP
- Lead Gen
- Page Builder
- App Attribution
- And more!
Ways to Connect
Postbacks
Postbacks let you send data to Everflow from other systems. This works well when you need to connect a platform that's not in our UI.
Zapier (Beta)
We're testing Zapier connections (as of July 27, 2023). It's invite-only now. If you'd like to try it, ask our Customer Success team.
Note: Using Zapier's Webhook requires a premium Zapier account (starts at $19.99/month).
Setting Up New Connections
While each setup is different, here are the basic steps:
- Choose what data you want to share
- Pick how you'll connect (postback, Zapier, etc.)
- Set up your other system to send data
- Set up Everflow to receive the data (you usually need to set up a Partner and an Offer to keep track of your data, depending on the setup)
- Test to make sure it works
Examples of Tools You Can Connect
You can connect many tools, like:
- Outbrain
- Keap
- BigCommerce
- Webflow
- Instapage
- SamCart
- Unbounce
- Thinkific
- Wix
Check our individual guides for the full list and setup steps.
Benefits
Connecting external tools to Everflow gives you the freedom to work with almost any platform you currently use. This flexibility allows you to customize your workflow to match your specific business needs rather than adapting to software limitations.
By creating these connections, you can build a comprehensive marketing system that brings all your data into one place for better tracking and analysis. As your business grows, you can easily add new tools to your stack without worrying about compatibility issues.
Remember, if you don't see a tool in our UI, you can probably still connect it using one of these methods.
