EF Helpdesk

Offer Targeting allows you to control who can access an Offer based on specific criteria such as device type, location, IP range, and connection type.

Why Use Offer Targeting?

Ensure traffic meets the Advertiser’s requirements.
Improve conversion rates by targeting the right audience.
Redirect invalid clicks to Fail Traffic instead of showing a blank page.

Heads Up!

Clicks that do not meet targeting criteria are marked as Invalid Clicks.

Fail Traffic can be used to redirect invalid clicks to another valid Offer.

Blocking an IP at different levels:

Offer Level: Based on Session IP, occurs at the click.

Account-Level Blacklisting: Based on Session IP, occurs at the click.

Advertiser-Level Whitelisting: Based on Conversion IP, occurs at conversion (no blacklist option at this level but can add IP’s to the whitelist).

How to Set Up Offer Targeting

Access Offer Targeting Settings

Go to Offers -> Manage

Click on the Offer you want to configure

On the General card, click Edit

Navigate to the Targeting tab

Define Targeting Rules

Device Characteristics

Platform (iOS, Android, Windows, etc.)

Device Type (Mobile, Desktop, Tablet)

Browser (Chrome, Safari, Firefox, etc.)

Device Brand (Apple, Samsung, etc.)

OS Version

Language

Geolocation

Country, Region, City, DMA

Mobile Carrier & ISP

Zip Code

For bulk zip code targeting (more than 200):

Submit a request to Customer Success with:

List of zip codes (raw text file, one per line, numerical values only).

Whether to whitelist or blacklist the zip codes.

The Offer ID(s) or Advertiser ID the targeting applies to.

Whether invalid clicks should be blocked or redirected via Fail Traffic.

Zip code targeting is not 100% precise due to data limitations.

IP Ranges

Define targeting by specific IPs or IP ranges.

Choose between Exact Match or Range.

Connection Type

All

WiFi Only

Mobile Only

Proxy Filtering

Enable proxy detection to prevent IP spoofing and fake location data.

Everflow integrates with Digital Element to identify known proxies.

Additional Targeting Features

Day Parting (Time-Based Targeting)

Control when an Offer is active by defining allowed days and time slots.

How It Works:

If a click occurs outside of the defined time, the user sees a blank page or is redirected to Fail Traffic.
Toggle Day Parting ON and select the desired schedule.