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Overview
Offer Targeting allows you to control who can access an Offer based on specific criteria such as device type, location, IP range, and connection type.
Why Use Offer Targeting?
- Ensure traffic meets the Advertiser’s requirements.
- Improve conversion rates by targeting the right audience.
- Redirect invalid clicks to Fail Traffic instead of showing a blank page.
How to Set Up Offer Targeting
Additional Targeting Features
Day Parting (Time-Based Targeting)
Control when an Offer is active by defining allowed days and time slots.
How It Works:
- If a click occurs outside of the defined time, the user sees a blank page or is redirected to Fail Traffic.
- Toggle Day Parting ON and select the desired schedule.
Timezone Options:
- User Timezone → Uses the user’s local time.
- Selected Timezone → Uses a fixed timezone of your choice.
Traffic Filtering
How It Works:
Third-Party Targeting Resources
Everflow integrates with industry-leading third-party data providers for advanced targeting:
- Device Characteristics → Powered by 51 Degrees.
- Geolocation → Powered by Digital Element, based on user IP.
How Targeting Logic Is Applied
Geolocation Rules
- Geo targeting is enforced on the click only — it does not block the conversion.
- Geo targeting uses OR logic, not AND. For example, "Target Country USA OR Target Region New York" — a click matching either one qualifies.
- City targeting always takes precedence over DMA targeting. If both City and DMA targeting are set, the DMA targeting is cancelled out.
- Everflow does not detect WiFi vs. Mobile directly — this information is provided by Digital Element.
Whitelisting (Inclusion)
When more than one layer of inclusive targeting is selected on an Offer, only the smallest / highest-hierarchy targeting applies.
Blacklisting (Exclusion)
Exclusive targeting works on multiple levels, as long as the levels do not overlap.
Traffic Filter Logic
- Traffic filters use OR logic. If two filters are set up (for example, sub1=3 and sub2=5), Everflow does not treat them as a combined condition when filtering traffic.
IP Targeting — Valid Formats
- If a red box appears over an IP value, the value is not in a valid format.
- IPv4 addresses can only use numbers from 0 to 255 (each octet is 8 bits). Addresses ending in 0 are typically broadcast addresses and do not represent a user.
- Example of a valid range: 40.94.20.1 to 40.94.227.255.
Targeting on Coupon Code Conversions
- Targeting can be applied to coupon code conversions. The targeting is drawn from the Offer itself.
- The setup is no different from any regular Offer targeting — select the countries (or other targeting types) to include or exclude at the Offer level.
