Overview
When you connect Meta (Facebook) to Everflow, you unlock better ad performance and complete campaign visibility. Here's what you get: Everflow automatically sends your conversion data to Meta using their Conversions API, which means Meta's algorithm receives real conversion information to optimize your campaigns. Plus, you get granular tracking and analytics to quickly identify winning campaigns and eliminate money-losing ads.
This integration helps you build accurate audiences faster on Meta while giving you the data insights needed to scale profitable campaigns and cut losses quickly.
Prerequisites
Before setting up the Meta integration, ensure you have:
- A Meta Business Manager account with admin access
- An active advertising account in Meta
- A partner and offer created in Everflow
- JavaScript tracking implemented (click and conversion scripts on your landing and thank you pages)
A Step-By-Step Guide
Use the Conversions API Gateway method to generate your access token, as this is the recommended and tested approach.



Set Up Your Conversion Goal
- E-commerce brands: Purchase
- Lead generation: Lead
- App companies: App Install
Optional: Add Purchase Data (For E-commerce)
Add User Data for Better Audience Matching
DATA HASHING FOR PRIVACY COMPLIANCE
When sending personal information like emails or phone numbers to Meta, you may need to hash the data for privacy compliance. Everflow supports automatic hashing with these formats:
- {adv1>LC_SHA256} - Converts to lowercase first, then applies SHA256 hashing
- {adv2>LC_SHA256} - Converts to lowercase first, then applies SHA256 hashing
- {sub1>LC_MD5} - Converts to lowercase first, then applies MD5 hashing
Available hashing options: SHA1, SHA256, MD5. Use LC_ prefix (like LC_SHA256) when you need to convert data to lowercase before hashing - this is especially important for email addresses to ensure consistent hashing.
Advertisers would typically pass email data in adv1 and phone numbers in adv2, which can then be hashed and sent to partners using these macros.



Track & Optimize Performance
Monitor Key Metrics with Partner Report
Action Triggers:
- High ROAS (4:1 or better): Scale this campaign immediately
- Low ROAS (under 1:1): Pause and investigate
- Good volume, poor conversion: Check landing page or offer
Analyze Winners with Dimensional Analytics
Get Granular Insights with Flex Report
Essential Tracking Setup
For accurate attribution, ensure fbclid is properly passed:
- Direct Linking: The EF.click script automatically captures fbclid from URLs
- Not Direct Linking: Add &fbclid={fbclid} to your affiliate tracking links
Optimization Strategy
Daily Monitoring
- Check Partner Report for ROAS performance
- Identify campaigns spending money with poor returns
- Pause underperformers immediately
- Increase budgets on high-ROAS campaigns
Weekly Analysis
- Run Dimensional Analytics to find winning combinations
- Create new campaigns using best-performing elements
- Test new landing pages with proven creatives
- Review full funnel event performance
Scaling Winners
When you find a campaign with strong ROAS (3:1 or better):
- Increase daily budget gradually (20-50% increases)
- Create similar campaigns with slight variations
- Test the winning creative on different landing pages
- Expand to similar audiences in Meta
Troubleshooting
If conversions aren't showing up in Meta:
- Missing fbclid: Verify the fbclid appears in your click redirect URL
- Wrong Event Source URL: Double-check the URL in your postback configuration
- Incomplete postback: Ensure all required fields are filled
- Poor match quality: Add more user data fields (email, phone, etc.)
Debug Your Setup
For Meta-specific error codes, check Meta's developer documentation - [Click Here]