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Meta Ads Cost Integration

SERIES:

Meta Ads Cost Integration

Learn how to Connect and Configure Meta Ads Cost to view spend data directly in Everflow.

Overview

Meta Ads Cost integration connects Everflow to your Meta Ads accounts to import key cost data into Everflow.

By syncing Meta Ads Cost information directly into Everflow reports, you’ll be able to view campaign profitability holistically in one place and gain visibility not only into revenue but also spend across your advertising efforts.

About Two Meta Integrations

Meta Ads and Meta Ads Cost are two separate integrations, each requiring its own authentication process.

Connecting the Meta Ads integration is not a prerequisite for using the Meta Ads Cost integration. You can connect and use the Meta Ads Cost integration independently, without needing to authenticate with the Meta Ads integration first.

To integrate Meta Ads, follow the Step-By-Step Guide provided below to connect and authenticate this specific integration.

Important Notes

Media cost is not pulled into Everflow from Meta Ads until the following day.

Spend data is synced daily.

Affiliates are unable to connect Meta Ads Cost.

A Step-By-Step Guide

Step 1: Connect Integration

Navigate to Integrations

Click on the Media Buying tab, and then click Connect Integration for Meta Ads Cost to proceed with Configuration

You will need to sign into your Meta Ads account to enable this integration.

Step 2: Configuration

After clicking Connect Integration for Meta Ads Cost, you will be prompted to complete the Add Meta Ads Cost form.

There are three steps to complete your Meta Ads Cost Configuration form that can be found below.

General‍

Enter a Name for your log, select Status (Active or Inactive), and choose your Ad Account.

Click Next to continue to Account Settings.

Account Settings

Select the Start Date from which Meta Ads Cost will be included in your Everflow account. Manage Account Default Settings by choosing the Offer, Event, and Default Partner you want to add. Click Next to continue to Campaign Settings.

Settings

This section allows you to customize your campaign-level setups inside of Meta Ads Cost.

Granularity Level

This setting will answer the question: "How detailed do you want your data to be?"

Account: The account is the highest level and represents your overall advertising presence on Meta. It does not, however, allow for Entity Mapping.

Campaign: A campaign is a group of ad sets and ads that share a single objective, such as generating leads, increasing app installs, or driving website conversions.

Ad Set: An ad set is a group of ads that share settings for targeting, placements, budgets, and schedules. The settings you configure at the ad set level apply to all the ads within that ad set.

Ad: An ad is an individual piece of creative content that users see on Facebook, Instagram, or other Meta platforms. Ads can include images, videos, carousels, or other formats. Within an ad set, you can have multiple ads, each with its own creative elements and variations.

If enabled, Campaign Mapping takes priority over your default account settings. Thus, you can override default settings and set up multiple exclusions if needed.

To set up necessary exclusions, first, enable Entity Mapping using the toggle.

Once enabled, the drop-down menu will appear. From there, you can select your Meta Campaign and choose whether you want to exclude it from cost reporting. Plus, you can select your Offer, Event, and Partners.

All your Meta Ads Costs are tracked in Everflow by default unless manually excluded during this step.

Once complete, click Add

Managing Meta Ads Cost

To access your previous Logs, review/manage Costs, or add more Configurations, click Configure for Meta Ads Cost.

You can find this button by navigating to Integration > Media Buying.

Click directly on the Name or the New Tab button beside it to open an editor window and modify the Cost.

Or click "Edit" using the hamburger menu on the far right.

Note: You can always add a new Configuration using Add Meta Ads Cost Configuration form.

To confirm and preserve any changes made while editing, be sure to select Save.

If you wish to close without keeping the edits, select Cancel instead.

Meta Ads Cost in Reports

You can pull your cost data alongside other metrics anytime using Reporting.

Navigate to Reporting - Offer/Partner/Advertiser.

Under the Summary section, you will find several metrics, including MEDIA BUYING COST.

If the MEDIA BUYING COST metric is not visible, verify that it is enabled:

Navigate to Table Actions and use the drop-down menu to select Columns Customization.

Find Media Buying Cost in the list and turn its toggle switch on to display the metric.

Tip

We suggest having dedicated partners for all of your Media Buying efforts to easily view the breakdown in the Offer Report. Meaning: Partner 1 will be Google Ads, Partner 2 - Facebook, Partner 3- TikTok, etc.

Cost Data Sync Timing

Cost data is synced daily and is not available until the following day. The exact timing of the sync depends on the platform and the timezone involved.

Facebook (Meta) and TikTok

Cost data syncs at 00:00 (midnight) in the timezone set within Facebook or TikTok by the advertiser ID / ad account you provided. Because this is a process that is continually being pulled, the sync will not always happen at exactly 00:00.

Google Ads

Google Ads cost data is pulled at 06:00 in the timezone of your Network ID. This deliberate delay accounts for the fact that Google Ads media buying data can change for up to ~5 hours after the day has "ended," so the later pull ensures Everflow stays clear of Google's reporting lag.

Tip

To keep your cost reporting aligned, make sure your Network timezone and your Google Ads timezone are set to the same value.

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