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Marketplace Advertiser Sign Up & Profile Creation
Marketplace Advertiser Sign Up & Profile Creation

SERIES:

Building Your Marketplace Advertiser Presence

Marketplace Advertiser Sign Up & Profile Creation

Create a comprehensive Marketplace profile that effectively showcases your brand and program details to attract quality Partners.

Overview

Setting up your Advertiser profile in the Marketplace is crucial for attracting the right Partners.

This guide walks you through creating an informative profile that highlights your programs, conversion events, and partnership requirements.

What's ChangedLast updated August 28, 2026
July 17, 2026 Removed
Removed the Match Score from the Discovery Card.
August 28, 2026 Added
Added the Program Alignment Details step, which the walkthrough had never covered, and replaced every screenshot: the previous set still showed the retired EF Match step in the progress bar.

Profile Setup Process

Let's get you started in the Everflow Marketplace to find Partners that match your products and Offers.

1 Initial Access Click hamburger icon in left menu. Navigate to Marketplace Select Sign Up Choose Advertiser Sign Up
2 General Information Company details. Logo and description. Categories and contact info. Etc. Social media links (Optional). Brand Showcase (Optional). Enable toggle for up to 5 brands/divisions. This is especially helpful for agencies and companies with sister brands that require space for additional visibility.
Advertiser Sign Up General tab, step 1 of 4, showing the General Information fields
3 Programs To provide potential publishing partners with as much information as possible, you can showcase one or more programs in your Marketplace Profile.

Program information will be displayed in the Detailed Card once your profile is approved.
Click + Program to add programs. Define conversion events using + Conversion Event Include payout details. Specify promotional requirements.
Advertiser Sign Up Programs tab, showing the Add Program form
4Program Alignment DetailsThis step gathers context that does not appear on your profile card. It is what helps Everflow understand your offering and surface Partners who are a genuine fit, rather than matching on category alone.Who referred you to this program.Your top three competitors.Any country, state or city restrictions or whitelists.A landing page example.How your products are currently promoted, and the types of Partners you already work with.Your current acquisition cost for a new customer.Your current payout for new Partners.
Advertiser Sign Up Program Alignment Details tab, step 3 of 4, showing the alignment questions

Once the alignment questions are saved, the final step is to check how everything will look to Partners.

5 Review Preview interactive profile cards. Review all entered information. Edit previous sections if needed. Accept Terms & Conditions. Submit for approval. We recommend providing a detailed program information and really taking your time filling out your profile to attract better-qualified Partners.
Advertiser Sign Up Review tab, showing the Marketplace profile preview card