EF Helpdesk

The Deals feature in Everflow allows you to create, manage, and share promotions with Partners, helping you distribute discounts, especially for e-commerce campaigns.

What Are Deals & Why Use Them?

So what’s the deal with those “Deals” in Everflow?

Deals are a streamlined way to manage and share discounts with your Partners. Whether you're running a summer sale, holiday discount, or product-specific promotion, deals help you organize all the important details in one place - from coupon codes and discount amounts to start dates and product restrictions.

The real power of deals comes from how they connect with your overall marketing data and campaign view. Once you create a Deal, your Partners can automatically access all the details through an API, ensuring everyone has the latest, most accurate information.

This means no more manually updating spreadsheets (we’ve all been there) or sending multiple emails about promotion changes. Partners can quickly find and promote the right Offers, and you can easily track how each Deal performs across different channels.

Best of all, you have complete control over which Partners can access specific deals. This lets you run exclusive promotions with select Partners while maintaining other Deals for your broader network. In a way, Deals have a similar logic to Offers, in that sense.

In short: Deals help you run more organized, effective affiliate campaigns while saving time and reducing confusion among your Partner, whether they are content creators, influencers, or others.

Key Terms

Review these related terms before diving into Deals, discounts, and Coupon Codes:

➔ Deal: Special promotion or discount for eCommerce products.
➔ Coupon Code: Unique code that helps attribute conversions to a Partner.
➔ Threshold: Minimum purchase requirement for deal activation.
➔ Purchase Limit: Maximum allowed purchase using the deal.
➔ Deal Type: Category of promotion (BOGO, Free Shipping, etc.).

Setting Up Deals

Finding Deals

Navigate to Advertisers - Manage and click on the Advertiser for which you would like to add or manage a Deal.

Then, click the Deals tab.

Click Deal or click the vertical dots

at the end of a row to edit an existing Deal.

General Information

Required Fields:

Give your Deal a name

Add a brand name (the Brand Name will be exposed to partners)

Select the status

Select your Deal Type from the dropdown

Select the Scope (where/how the Deal is being featured)

Specify the date/time window

for your Deal to be in effect

Add a description

List restrictions

Choose a category

Available Deal Types:

BOGO (Buy One Get One)

APO/FPO Free Shipping

Category Coupon

Category Sale

Clearance

Coupon

Deal of the Day

Dollar

Free Shipping

Free Trial

And more

Why This Matters:

Proper categorization helps Partners find relevant deals

Clear naming enables easy management

Status control ensures timely promotion

Targeting

Two Key Components:

Offer Selection: Choose specific Offers to include

Partner Selection:

Apply to all Partners

Select specific Partners

Or toggle off this setting

Location Settings

Purpose: Define geographical availability

Click Location to add details about the Deal's location.

Then click Add.

Add multiple locations

Set region-specific details

Control distribution scope

Coupon Code Setup

If the Advertiser has assigned a specific coupon code to this deal, add it here. Can be based on amount or percentage.

Using this toggle would indicate that the discount is not storewide and the coupon code must be entered to receive the discount.

For example: "Summer20" for 20% off your order

Threshold Settings:

Threshold: If there is a minimum amount that the cart total must reach to apply the associated coupon code, add it here. Can be based on amount or quantity.

Purchase Limit: If there is a limit on how much could be purchased using the associated coupon, add it here. Can be based on amount or quantity.

Threshold and Purchase Limit can be based on amount or quantity. Simply select between tabs and fill in the details.