KPI Monitoring & Alert System - Everflow Helpdesk

Maybe you want to know when an Offer's Conversion rate drops below 2%, or when you're spending too much on Clicks. Just set up the conditions you care about, and we'll notify you (and your team) automatically when they happen.

Creating an Alert

Add Alert

Go to Automation - Alerts

Click the Alert button to set up a new Alert

This opens the Alert creation window

General Settings

Configure delivery options and recipients:

In-app: Enable notifications within the Everflow platform

Email: Enable email notifications with options for:

Additional Recipients: Add external email addresses (one per line)

Notify All: Include all employee users

Available (Employees): Search and select specific employees

Target & Conditions

Target Configuration:

Primary Target: Choose metrics based on:

Advertisers

Offers

Partners

Secondary Target (Optional):

When enabled, both primary and secondary requirements must be met

Useful for specific offer-partner combinations

Lifespan Settings:

Lookback Window: Period for evaluating conditions

Example: 24-hour lookback with CVR > 3% alerts you about targets exceeding 3% conversion rate in the last day

Notification Frequency: How often notifications are sent

Conditions Setup:

Condition Evaluation Type:

All conditions must be met

At least one condition must be met

Condition Type: Select KPI to monitor

CVR (Conversion Rate)

Impressions

Payouts

Unique Clicks

And more

Threshold: Set trigger values

Percentage for rates (CVR)

Monetary values for revenue

Numeric values for clicks/impressions

Alert Preview:

Shows a summary of targeting and conditions

Helps verify alert configuration before saving

Find the Full List of Condition Types Here

Take a look at the list of available performance and other metrics below:

- Click to Conversion Time
- Gross Clicks
- Invalid Clicks
- Unique Clicks
- CPC (Cost Per Click)
- CPM (Cost Per Mille - Thousand Impressions)
- CTR (Click-Through Rate)
- CVR (Conversion Rate)
- EPC (Earnings Per Click)
- EVR (Event Rate)
- RPC (Revenue Per Click)
- RPM (Revenue Per Mille - Thousand Impressions)
- Impressions
- Total Conversions
- Total Events
- Margin
- Payout
- Revenue
- Offer Expires Soon

Managing Alerts

Access Alert Management

Navigate to Automation - Alerts to view and manage all alerts.

Available Actions

Use the vertical dots menu for each alert to:

Edit alert settings
Subscribe to In App Notifications
Subscribe to Email Notifications
Delete alerts

Employees need Role permission under Control Center - Alerts to manage their own alerts.

Alert settings can be modified at any time.

Preview feature helps verify alert configuration.

Notifications can be customized per recipient type.

Example Alert Setup

Setting up a conversion rate alert:

Go to Automation - Alerts

Click Alert

Pick who gets notified (in-app, email, or both)

Choose what to track (advertisers, offers, or partners)

Set your conditions (like "conversion rate above 3% - CVR > 3%")

Save it!

What's Next?

Start by creating a basic alert for your most important KPI, then expand to more complex alert combinations as needed.

How Notification Frequency Works

When you set a Notification Frequency for an Alert, the first notification goes out as soon as the Alert condition is met. After that, any subsequent notifications are throttled to the frequency you selected.

Think of it as "the notification cannot be sent more than once per the chosen frequency window. It will still be sent as soon as the condition is met the first time."

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Next in This Series

Set up custom alerts to track your important numbers - get notified when your clicks, sales, or costs hit specific targets.

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Overview: What Are Alerts?