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Overview: What Are Alerts?
Alerts let you know when important things happen in your campaigns.
Maybe you want to know when an Offer's Conversion rate drops below 2%, or when you're spending too much on Clicks. Just set up the conditions you care about, and we'll notify you (and your team) automatically when they happen.
Creating an Alert
1
Add Alert
Go to
Automation - Alerts
Click the
Alert
button to set up a new AlertThis opens the Alert creation window
2
General Settings
Configure delivery options and recipients:
In-app: Enable notifications within the Everflow platform
Email: Enable email notifications with options for:
Additional Recipients: Add external email addresses (one per line)
Notify All: Include all employee users
Available (Employees): Search and select specific employees
3
Target & Conditions
Target Configuration:
Primary Target: Choose metrics based on:
Advertisers
Offers
Partners
Secondary Target (Optional):
When enabled, both primary and secondary requirements must be met
Useful for specific offer-partner combinations
Lifespan Settings:
Lookback Window: Period for evaluating conditions
Example: 24-hour lookback with CVR > 3% alerts you about targets exceeding 3% conversion rate in the last day
Notification Frequency: How often notifications are sent
Conditions Setup:
Condition Evaluation Type:
All conditions must be met
At least one condition must be met
Condition Type: Select KPI to monitor
CVR (Conversion Rate)
Impressions
Payouts
Unique Clicks
And more
Threshold: Set trigger values
Percentage for rates (CVR)
Monetary values for revenue
Numeric values for clicks/impressions
Alert Preview:
Shows a summary of targeting and conditions
Helps verify alert configuration before saving
Find the Full List of Condition Types Here
Take a look at the list of available performance and other metrics below:
- Click to Conversion Time
- Gross Clicks
- Invalid Clicks
- Unique Clicks
- CPC (Cost Per Click)
- CPM (Cost Per Mille - Thousand Impressions)
- CTR (Click-Through Rate)
- CVR (Conversion Rate)
- EPC (Earnings Per Click)
- EVR (Event Rate)
- RPC (Revenue Per Click)
- RPM (Revenue Per Mille - Thousand Impressions)
- Impressions
- Total Conversions
- Total Events
- Margin
- Payout
- Revenue
- Offer Expires Soon
- Click to Conversion Time
- Gross Clicks
- Invalid Clicks
- Unique Clicks
- CPC (Cost Per Click)
- CPM (Cost Per Mille - Thousand Impressions)
- CTR (Click-Through Rate)
- CVR (Conversion Rate)
- EPC (Earnings Per Click)
- EVR (Event Rate)
- RPC (Revenue Per Click)
- RPM (Revenue Per Mille - Thousand Impressions)
- Impressions
- Total Conversions
- Total Events
- Margin
- Payout
- Revenue
- Offer Expires Soon
Managing Alerts
Access Alert Management
Navigate to
Automation - Alerts
to view and manage all alerts.
Available Actions
Use the vertical dots menu for each alert to:
- Edit alert settings
- Subscribe to In App Notifications
- Subscribe to Email Notifications
- Delete alerts
Employees need Role permission under Control Center - Alerts to manage their own alerts.
Alert settings can be modified at any time.
Preview feature helps verify alert configuration.
Notifications can be customized per recipient type.
Example Alert Setup
Setting up a conversion rate alert:
Go to
Automation - Alerts
Click
Alert
Pick who gets notified (in-app, email, or both)
Choose what to track (advertisers, offers, or partners)
Set your conditions (like "conversion rate above 3% - CVR > 3%")
Save it!
What's Next?
Start by creating a basic alert for your most important KPI, then expand to more complex alert combinations as needed.
How Notification Frequency Works
When you set a Notification Frequency for an Alert, the first notification goes out as soon as the Alert condition is met. After that, any subsequent notifications are throttled to the frequency you selected.
Think of it as "the notification cannot be sent more than once per the chosen frequency window. It will still be sent as soon as the condition is met the first time."
