Keap Integration (Formerly Infusionsoft)

The Keap integration enables you to track customer actions in Keap (formerly Infusionsoft) and attribute them to the appropriate marketing partners in Everflow.

Using Email Attribution, this integration captures email addresses from web form submissions and uses them as the unique identifier to connect user journeys across both platforms.

This allows you to track not just initial conversions, but also follow-up actions like purchases, sign-ups, or other valuable events in your customer journey. By connecting these systems, you can reward partners based on the true value of the leads they send, not just the initial conversion.

Setup Instructions

Step #1: Configure Your Everflow Offer

Set up the Offer in Everflow, including any relevant Events.

When setting up the Offer, be sure to:

Under Tracking & Controls, use Direct Linking.

Under Attribution, enable Email Ownership, and select the one you're tracking in Keap as the Associated Event. In this example, the base event is a Purchase.

Step #2: Get Your Tracking Scripts

Copy the EF.click script from the Offer page. Keep this code handy as you will need to paste it into Keap soon.

Everflow Offer page showing the EF.click script to copy

For the EF.conversion script, we recommend selecting Advertiser ID (instead of Offer ID) as the identifier.

Click Edit Optional Parameters, and select the desired event from the dropdown (Purchase) and fill in your macro for email (Contact.Email).

Copy the EF.conversion script and keep it handy as you will need to paste it into Keap soon.

Everflow Offer page showing the EF.conversion script with Edit Optional Parameters settings

Step #3: Create a Campaign in Keap

In Keap, click Campaign Builder and select Add a Campaign. Then, you may name your campaign.

Keap Campaign Builder showing the Add a Campaign option

Step #4: Set Up Web Form Goal

Under Goals, drag Web Form Submitted over to the right side. Then, click on the icon to select View and edit.

Keap campaign Goals area showing the Web Form Submitted goal

Step #5: Add the Click Script

Click the Snippets tab. Drag the HTML snippet to the area below. Then, paste the EF.click script. Save.

Keap web form editor Snippets tab showing the HTML snippet with the EF.click script

Step #6: Navigate to Thank You Page

Next, click the Thank You Page tab, then Snippets.

Keap web form editor showing the Thank You Page tab and Snippets

Step #7: Add the Conversion Script

Drag the HTML snippet to the area below. Then, paste the EF.conversion script and be sure to check that the proper macro for Email is included in the code. Save.