Introduction To Advanced Reporting (Analytics)

As you learn more about Everflow's reporting tools, you'll want to try our advanced analytics features. These reports help you see deeper insights and analyze your data in more flexible ways.

This guide will teach you:

What seven advanced analytics features can do for you
How to use each report to understand your marketing better
Real ways to use these tools in your business
How these reports can improve your data analysis

Examples of Advanced Analytics Features

Dimensional Report

Look at up to five different data points and multiple metrics at once. You can also filter your view by any data point you choose.

Compare different parts of your marketing at once. For example, see which country has the highest mobile traffic and which has the lowest, or look at the traffic breakdown by country.

Flex Report

Build custom reports by grouping and sorting data using multiple columns.

Create reports that match exactly what you need. For example, compare how partners perform across different offers and time periods in one view. You can add other columns like country, coupon code, etc.

Dynamic Nested Report

See data in a parent-child structure, like the Offer Report, but with more options to customize.

Look at data in layers. For example, see how Offers perform in different countries, or how individual affiliates contribute to the overall performance of your business.

Cohort Report

Track how selected metrics change over time, displayed in an easy-to-read graph.

Understand how users behave over time. For example, how clicks on day 1 lead to conversions over the selected timeframe.

Redirect Report

Shows you what happens to failed clicks (Fail Traffic) when they go to other Offers.

Understand how traffic from an Offer is redirected to its Fail Traffic Offers and review their performance.

Variance Report

Compare performance between two time periods for selected parent-child relationships.

See how changes affect your results. For example, compare this month's numbers to last month's to spot trends and optimize your strategies.

Funnel Report

View the progression and relationships of Base and Additional Event Conversions in a linear format.

See how users move through each step of your marketing funnel to find where users drop off and fix those points. For example, track how users move from clicking an ad to buying a product.

Explore Related Content

Explore different advanced reporting options to gain deeper insights into your data.

➔ Start with Flex Reports to learn multi-dimensional analysis
➔ Use Funnel Report to understand user behavior
➔ Try the Variance Report to track improvements
➔ Use Dynamic Nested Reports for specific needs

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Next in This Series

Learn to use advanced reporting in Analytics. This includes Flex, Dimensional, and Dynamic Nested Reports, along with several others.

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Overview

Examples of Advanced Analytics Features

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