EF Helpdesk

Google Ads Cost integration connects Everflow to your Google Ads accounts to import key cost data into Everflow. By syncing Google Ads Cost information directly into Everflow reports, you’ll be able to view campaign profitability holistically in one place and gain visibility not only into revenue but also spend across your advertising efforts.

To integrate Google Ads Cost, you first need to connect Google Ads integration. Learn how to connect this integration through our Step-By-Step Guide. Once Google Ads integration is connected and you’ve logged into your Google account, you don't have to repeat the process the second time for Google Ads Cost.

Media cost is not pulled into Everflow from Google Ads until the following day.

To learn more about Google Ads and sign up for an account - [Click Here]

A Step-By-Step Guide

Step 1: Connect Integration

Navigate to Integrations, Media Buying tab, and then click Connect Integration for Google Ads Cost to proceed with Configuration.

As previously noted, you need to connect your Google Ads Integration first using our comprehensive Step-By-Step Guide. Otherwise, the [Connect Integration] button for Google Ads Cost will be inactive.

Step 2: Configuration

After clicking Connect Integration for Google Ads Cost, you will be prompted to complete the Add Google Ads Cost Configuration form.

There are three steps to complete your Add Google Ads Cost Configuration form:

General
Account Settings
Campaign Settings

General

Enter a name for your log, your Google Ads Manager ID, and Google Ads Customer ID.

Click Next to continue to Account Settings.

Account Settings

Select the Start Date from which Google Ads cost will be included in your Everflow account.

Manage Account Default Settings by choosing the Offer, Event, and Default Partner you want to add.

Click Next to continue to Campaign Settings.

Campaign Settings

This optional section allows you to customize your campaign-level setups inside of Google Ads Cost.

If enabled, Campaign Mapping takes priority over your default account settings. Thus, you can override default settings and set up multiple exclusions if needed.

To set up necessary exclusions, first, enable Campaign Mapping using the toggle.

Once enabled, the drop-down menu will appear. From there, you can select your Google Ads Campaign and choose whether you want to exclude it from cost reporting. Plus, you can select your Offer, Event, and Partners.

All your Google Ads Costs are tracked in Everflow by default unless manually excluded during this step.

Once complete, click [Save].

Managing Google Ads Cost

To access your previous Logs, review/manage Costs, or add more Configurations, click Configure for Google Ads Cost. You can find this button by navigating to Integration > Media Buying.

Click directly on the Name or the New Tab button beside it to open an editor window and modify the Cost.

You can always add a new Configuration using Add Google Ads Cost Configuration form.

To confirm and preserve any changes made while editing, be sure to select Save. If you wish to close without keeping the edits, select Cancel instead.