Overview

Messages are a key part of running your network. Whether you're announcing new Offers, sharing updates with your team, or keeping stakeholders informed about their campaign performance - having ready-to-use examples makes it easier to communicate clearly and get better results.

This guide shows you how to write messages that work well for different situations and audiences. Of course, these are just examples - after a few tries, you'll have your own templates ready to go... or should we say, ready to send?

What's Included

This guide shows you how to write different types of messages in the Communication Hub.

You'll find example messages that you can imitate and adjust for your own needs, whether you're updating your team, sharing news with Partners, or reporting to Advertisers. As a bonus, we have also included some quick tips for writing better messages.

Network (Internal) Team Communications

Internal Updates

This template efficiently organizes details about your expansion into a new vertical, including Advertiser profiles and key action items. Use this format when introducing strategic initiatives that require team-wide awareness and coordination.

Performance Updates

Celebrate your top partners' achievements with this concise monthly spotlight format. The structure makes it easy to highlight success stories while providing clear direction for continued growth when it comes to your team.

Partner Communications

High-Performance Recognition (Use Offer Details Message)

Reward your highest-performing Partners with this personalized template that grants exclusive access to premium Offers. The strategic use of macros creates a custom experience that makes partners feel valued and recognized.

Optimization Guidance

Share data-driven strategies with Partners using this analytically-structured template. By including specific performance improvement percentages, you establish credibility while providing actionable recommendations.

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Advertiser Communications

Performance Reports

Keep Advertisers informed with this straightforward campaign performance summary. The clean layout presents key metrics at a glance while encouraging further engagement with your account management team.

Network Updates

Alert Advertisers to new opportunities with this announcement-style template focused on relevant traffic sources. Including quality metrics and potential performance gains creates a compelling case for campaign expansion.

Writing Better Messages

For Your Team:

• Say what needs to be done
• List specific tasks
• Include helpful links
• Plan next steps

For Partners:

• Share their results
• Give tips to improve
• Show special Offers
• Recognize good work

For Advertisers:

• Focus on their numbers and Offers that perform best
• Show ways to grow and give recommendations
• Share market updates
• Suggest next steps

Quick Tips

Effective communication through our hub requires attention to both content and delivery strategies. Make your messages personal by leveraging macros to automatically include recipient names and relevant account details, creating an immediate connection.

Clearly articulate what action you want recipients to take, avoiding vague requests that might be overlooked or misinterpreted. Include specific performance metrics and real numbers to provide concrete context that validates your message and demonstrates value. Prioritize timely responses to maintain engagement and show recipients their communications matter to you.

Finally, encourage your Partners and Advertisers to enable Communication Hub notifications in their respective Everflow Platforms to ensure they receive all important updates promptly.