Dynamic Nested Report - Everflow Helpdesk

Learn how to spot marketing trends with Everflow's Dynamic Nested Report that organizes your data in parent-child relationships, making it easy to analyze performance across regions, Partners, Offers. etc.

Overview

The Dynamic Nested Report organizes your data in parent-child relationships, so you can analyze performance across different combinations of dimensions without running multiple separate reports.

Here's what makes it useful: unlike standard reports that show you one type of data, this report lets you mix and match any two data points you want. Want to see how different countries perform, then break that down by partner? Easy. Curious about which offer URLs get the most traffic and how each partner performs on them? Done.

The real power comes from its flexibility. You can build reports that would normally require multiple separate views - all in one place. Whether you're tracking geo performance, testing different landing pages, or managing traffic across multiple domains, this report adapts to what you need to see.

Why Use It?

Clear Structure: See your data organized in clear parent-child relationships
Flexible Views: Choose different combinations of main and sub-categories
Deep Analysis: Look at performance by regions, Partners, Offers, or days of the week
Pattern Finding: Spot trends in your marketing data
Smart Decisions: Get insights that help you improve your strategy

Accessing The Report

Find and open the Dynamic Nested Report in Everflow.

In your Everflow dashboard, navigate to the Analytics section in the main menu

Select Dynamic Nested from the reporting options.

Setting Up Your Report

Configure the Parent and Child dimensions for your report.

Choose the Parent dimension (e.g., Region, Day of Week, Offer).

Select the Child dimension (e.g., Partner, Offer, Advertiser).

Apply any additional filters

as needed.

Click Run Report to generate the report.

Interpreting The Results

Analyze the data and explore further details in the Dynamic Nested Report.

The Dynamic Nested Report presents data in a table format, with each row representing selected Parent and Child dimensions.

Use the Detailed Report section to view performance metrics for each row

Expand the Performance Graph to visualize trends over time

Click the three-dot menu

at the end of each row to access the Open Flex Report option for more detailed analysis

A Real-Life Example

Let's say you're running affiliate campaigns and notice your overall conversion rates are dropping. Instead of guessing where the problem is, you can use the Dynamic Nested Report to investigate.

Set up your detective work

Choose "Country" as your parent dimension

Select "Partner" as your child dimension

Run the report for the last 30 days

What you'll discover

You might find that traffic from Zimbabwe converts at completely different rates than traffic from Vietnam. Maybe your top-performing partner is crushing it in the US but falling flat in Canada. Or perhaps you'll spot that one specific country is driving tons of clicks but zero conversions - a clear sign something's wrong with targeting or the landing page experience.

Take action based on what you find

Pause underperforming geo-partner combinations

Increase budgets for your winning combinations

Investigate why certain countries aren't converting (maybe they need different landing pages or offers)

Have conversations with partners about their traffic quality in specific regions

The beauty is that this one report replaces what used to be multiple separate reports. Instead of running individual country reports and partner reports, you get everything in one view that shows exactly how each combination performs.

Advanced Features

Click Copy Link to Report in the three-dot menu

to share the report with colleagues or bookmark it for quick access.

Select Show API Request to view the API call used to generate the report, which can be useful for custom integrations or troubleshooting.

Explore Related Content

Expand your reporting capabilities with these other helpful reports.

➔ Flex Report: Create custom report views by selecting the columns you want to analyze (for example: Offer, Creative, and Country).
➔ Offer Report: Analyze performance data for your Offers and their associated Partners.
➔ Variance Report: Compare performance between two time periods and identify trends.

Bottom Line

The Dynamic Nested Report lets you break down your data in two layers - like looking at countries first, then seeing which partners perform best in each country.

It's perfect when you need to compare performance across different combinations of data points without building separate reports for each one.

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