Home
New To Everflow
Everflow 101
Do You Know Your Platform(s)?
Do You Know Your Platform(s)?

SERIES:

Do You Know Your Platform(s)?

Explore how Everflow organizes different user interfaces to create a powerful performance marketing platform.

Overview

Everflow isn't just one platform; it's a connected ecosystem of specialized dashboards for every type of user. Ever wonder why your partners see a different screen than you do? It’s by design! This structure ensures everyone—from admins to partners to advertisers—gets the exact tools they need, without the clutter.

This guide is your map to understanding each platform and how they seamlessly work together.

Core Platform: Your Mission Control

Think of the Core Platform as the central dashboard where you, as an administrator, manage every aspect of your Everflow account. It's the primary interface for Networks, Brands, and Agencies.

From your mission control, you can:

  • Manage all Partners, Advertisers, and Offers
  • Track overall campaign performance
  • Configure account-wide settings and integrations
  • Handle all billing and financial data

Partner Platform: Your Partners' Space to Succeed

This is your partners' dedicated dashboard. The Partner Platform gives affiliates, influencers, and publishers all the tools they need to find offers, track their success, and get paid.

In their platform, partners can:

  • Browse and apply to promote your Offers
  • Generate their unique tracking links
  • View performance reports and monitor earnings
  • Update their payment and tax information
Partners can only access this platform after you have created an account for them in the Core Platform.

Advertiser Platform: Transparency for Your Brands

Give your brands and clients the real-time insights they need with the Advertiser Platform. This dashboard provides them with a focused view of their campaign performance, without any of the backend complexity.

In the Advertiser Platform, they can:

  • Monitor their specific Offer performance
  • See which Partners are driving the best results
  • Access high-level reporting data for their campaigns

Everflow Pay: Your Treasury

When it's time to manage the money, Everflow Pay is the secure, centralized module for all financial transactions. It streamlines the entire process of paying your partners and managing your own billing.

Key functions include:

  • Depositing funds and processing partner payments
  • Managing payee banking details and tax forms
  • Reviewing monthly financial statements

Administrators use the full Everflow Pay interface from the Core Platform, while Partners manage their payment details from within their own Partner Platform.

Agency Platform: Manage Multiple Clients with Ease

Juggling multiple client accounts? The Agency Platform is built specifically for you. This specialized interface lets you efficiently manage and switch between all your client accounts from a single, powerful dashboard.

From the Agency Platform, you can:

  • Track performance across all managed brands
  • Monitor multiple client accounts simultaneously
  • Log in to different client accounts without needing separate credentials

How It All Connects

While each platform serves a different audience, they all work together seamlessly. Here are the key things to remember about how they connect:

  • Central Control: Everything starts in the Core Platform. All data, settings, and user accounts are managed from here.
  • Separate Logins: Each platform has its own unique login URL and requires separate credentials for security.
  • Role-Based Access: Users only see the data and tools relevant to their role. This keeps things simple and secure.
  • Admin Impersonation: Need to see what your partner sees? For troubleshooting, admins in the Core Platform can temporarily "log in as" a Partner.