Overview
Imagine Everflow as a collection of connected portals, each leading to a specialized realm designed for different users. Let's explore how these worlds connect while keeping everything running smoothly!
The Hub: Core Platform
At the center of everything stands the Core Platform - the main portal where Everflow customers (Networks, Brands, sometimes Agencies) control their universe:
- Manage all Partners, Advertisers, and Offers
- Track campaign performance
- Handle payments
- Oversee everything happening in the account
From here, you can open doorways to all other realms.

The Partner Gateway: Partner Platform
Through your Core Platform, you set up a portal for Partners (Affiliates, Publishers, Influencers) — their own dedicated space where they can:
- Discover Offers to promote
- Generate tracking links
- Monitor earnings
- Update payment details

The Brand Observatory: Advertiser Platform
Brands and companies step through this portal to reach the Advertiser Platform where they:
- Monitor their Offer performance
- Identify which Partners drive the best results
- Access important data about their campaigns
This platform is usually used by Brands who work with Agencies that are using Everflow.

The Treasury: Everflow Pay
Behind this secure doorway lies Everflow Pay where most financial transactions happen:
- Deposit and process payments
- Manage Payees and banking details
- Review monthly statements
- Handle taxes and compliance

The Command Center: Agency Platform
Agencies managing multiple brands use this special portal to:
- Track performance across brands
- Monitor multiple client accounts
- Login to different brand accounts from one central location

How The Portals Connect
Data flows seamlessly between these interconnected realms:
- Everflow clients (like Brands, Networks, Agencies, etc.) control everything from the Core Platform
- Partners promote Offers from their dedicated space
- Advertisers track results in their realm
- Everflow Pay handles most financial transactions
- Agencies oversee multiple operations from their command center
Navigation Tips
Each portal requires its own unique access key (login credentials). Many users with administrative roles will need access to multiple portals. Core Platform users have special abilities to temporarily "step into" Partner accounts when troubleshooting issues.
Each realm is specifically designed for its inhabitants, ensuring that different users—whether Networks, Partners, Advertisers, or Agencies—find exactly what they need right where they expect it, without unnecessary complexity.
By understanding which portal is yours, you'll navigate the Everflow universe more efficiently and unlock its full potential!