Click & Conversion Tracking With Google Tag Manager

This integration enables tracking implementation through Google Tag Manager (GTM) for the Everflow Javascript SDK. It allows placement of tracking scripts for:

Click tracking on landing pages

Conversion tracking on confirmation pages

Custom event tracking throughout the customer journey

Variable data collection and transmission

Tracking Capabilities

Comprehensive tracking through Javascript SDK
- Click tracking
- Conversion tracking
- Custom event tracking

Support for direct linking in Media Buying campaigns

Flexible variable management

Centralized tag management

Implementation Advantages

Simplified script deployment

No direct code modification required

Centralized tracking management

Dynamic variable handling

Who Is This For?

Primary Users

Advertisers needing comprehensive tracking solutions
- Click tracking implementation
- Conversion tracking setup
- Custom event monitoring
Affiliates running Media Buying campaigns
- Direct linking requirements
- Advanced tracking needs

Secondary Users

Marketing teams managing tracking implementation

Technical teams overseeing tag management

Analytics teams requiring data collection

Prerequisites

Description

Technical Requirements

Google Tag Manager installed on website

Basic understanding of Javascript SDK JS SDK Article

Access to GTM container management

Everflow Setup

Active offer created in Everflow

Landing page configured as Base Destination URL

Javascript SDK selected as Conversion Method

Knowledge Requirements

Basic GTM functionality understanding

Tag implementation experience

Variable management familiarity

Time and Resource Estimation

Setup Time: 30-45 minutes

Technical Expertise Level: Intermediate

Required Team Members:

Marketing operations specialist

Technical implementation lead (if available)

Implementation Considerations

Proper trigger configuration is crucial

Variable setup depends on specific tracking needs

Testing in GTM preview mode recommended

Regular validation of tracking implementation

Click Tracking

Once the Offer has been created, please ensure that Javascript SDK is selected as the Conversion Method

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Under the tracking card in the Offer, copy the Click script:

In GTM, set up a new container or edit an existing container, and add a 'New Tag':

Name the tag, then edit the 'Tag Configuration'.

Choose the Custom HTML tag type:

Add the Click Script.

Set up the following Triggering to populate this click script on all pages & Save.

Conversion & Event Tracking

In GTM, select New Tag > Custom HTML and copy the conversion or event script from the offer.

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When setting up the Triggering, this will be different for each brand’s website flow. The trigger can be set up as a Page View specifically for the confirmation page.

‍Example:

Once the Triggering has been configured to fire on the Confirmation Page.

Setting up Variables

Variables give the ability to pass values from the advertiser back into Everflow using the tags using default or custom GTM variables.

User-defined variables - The advertiser would need to create a user-defined variable, and be able to track and store those values, either locally or in the cookie, so that they may be passed back.

This is where you set up additional variables to be collected and passed back such as the Order Amount, Email, Order ID, Coupon Code, etc.

More information can be found here: https://support.google.com/tagmanager/answer/7683362?hl=en