EF Helpdesk

The integration currently supports single-offer tracking, allowing all Amazon sales data to flow to one designated Offer and Affiliate/Partner in Everflow. However, a list of publisher name can be provided to Costington's in order to track the performance of different channels. Every publisher be associated with one affiliate on Everflow's side and sales will be attributed to the corresponding affiliate.

Our development roadmap includes:

Enhanced attribution mapping for multi-channel tracking
More flexible data configuration options
A dedicated integration UI in Everflow

Data Flow Overview

The integration supports the Amazon Attribution program. As a seller, you can generate links that can be used directly or using EF tracking link through your promotional efforts.

Here is a representation of the flow:

Step-by-Step Integration Process

Step 1: Costingtons Setup

Complete the onboarding process as a Seller in the Costingtons' network.

After the commercial agreement with Costingtons is signed, you will:

Provide a list of ASINs for products you want available for promotion
Provide a list of publisher name that you want to track in Costingtons
Receive access credentials to the Costingtons Seller UI
Obtain your API key for the Everflow data connection

Once the onboarding is complete, you will be listed as a Seller with your Offers reflected in Costingtons’ Marketplace and accessible to all their Publishers.

Additional Option: Media Buying

Take control of your campaigns by running your own paid media alongside Publisher efforts.

Media buyers receive a publisher account within Costingtons
Create links to products you promote on Amazon.com
Utilize Amazon Attribution to track performance metrics (clicks, add to carts, sales, etc.)

Step 2: Everflow Setup

Your Account Manager will configure your integration using:

Your Costingtons API key
The designated Affiliate/Partner for Conversion Attribution
The Offer associated with Amazon traffic
Payout percentage for the Affiliate (default: 100%)
Your chosen data sync start date for Sales tracking

Once configured, your Amazon Sales will automatically appear in Everflow as Conversions without any additional action required.

Step 3: Create Links in Costingtons

As a media buyer, you will also have access to a publisher account.

Here are the steps to create a link:

Log in to Costingtons.com using your publisher account credentials
Locate your brand under the list of brands

Click your brand name to navigate to your brand page showing your products
Find the "Get Link" button on each of your products

Name your link (optional) and click "Create Link"

This process generates a trackable link you can use in your campaigns to direct traffic to Amazon.

Step 4: Link Implementation Options for Tracking

Once you get your link from Costingtons, you have two options for link implementation:

Option 1: Direct Costingtons Link

Use the Costingtons-generated link directly in your campaigns

Option 2: Everflow Tracking with Redirect

Use the Costingtons link as the destination URL in your Everflow tracking setup

NoteWith both methods, conversion data will appear in Everflow. However, neither method can directly tie individual clicks to specific sales in Amazon due to Amazon's tracking system limitations, not a limitation of this integration.