Adjust Direct Integration - Everflow Helpdesk

Connect your Adjust account to Everflow for unified mobile app reporting, automatic data syncing, and streamlined campaign management without complex postback setups.

Overview

The Adjust integration lets you bring all your mobile app performance data directly into Everflow without complex postback setups. You'll get unified reporting across all your campaigns, cleaner attribution, and save hours of manual configuration work.

Instead of juggling multiple dashboards, you can view everything in one place: map Adjust campaigns to Everflow offers, track partners who don't use Everflow links, and get complete visibility into your mobile performance data. Plus, clicks from this direct integration don't count toward your Everflow billing.

This guide shows you how to connect your Adjust account to Everflow step by step.

Step-By-Step Guide

Start the Integration

Go to Integrations -> MMP in the Core Plarform

Find Adjust in the list of available integrations

Click Connect Integration

Enter your Adjust API key

This will sync all apps connected to your Adjust account

Fill in the Account ID (if required)

Add a Name for this integration

Click Connect

Keep in mind that you can only use one Adjust API key.

Add and Configure Your App

After connecting, click Add Integration to set up your first app

Fill in the App General Information:

App ID: Your app's unique identifier

App Name: Give your app a clear name

Sync Start Date: Choose when to start pulling data from

UTC Offset: Set your timezone

Choose Your Mapping Depth

This is important - you can't change this later!

Under Mapping Dimensions, choose how detailed you want your data mapping:

Enable Campaign ✓

Enable Partner ✓

Enable Adgroup ✓

Enable Creative ✓

Heads Up! The more options you enable, the more detailed your data will be, but you'll also need to do more mapping work in the next steps.

Map Your Campaigns

Go to the Mapping Configuration tab

First, select your Target Entity Type (Target Offer or Target Advertiser) in the General section

Click Sync Now to fetch your Adjust entities.

Then you'll see a list of your Adjust campaigns

For each campaign, select which Everflow offer or advertiser it should connect to using the dropdown menus

Example mapping:

"Dream's Squeaky Ball Performance 2024_Pet Lovers Campaign" → Select matching Everflow Offer or Advertiser

"Rope Toy Premium Family Campaign" → Select matching Everflow Offer or Advertiser

Map Your Other Entities

In the Mapping Configuration section, you'll also see other Adjust and Everflow Entities like Partners or Adjust Events

Match those as well.

For example, you should match each Adjust event you need to the correct Everflow event:

"fetch_treats" → "(54) Fetch Treats"

"toy_purchases" → "(52) Toy Purchase"

"dream_rewards_signup" → "(53) Dream Rewards Signup"

Set Custom Event Costs (Optional)

Go to the Additional Settings tab

If you want to override Adjust's default event costs, you can set custom values here

Select an event from the dropdown and enter your custom cost

Save Your Configuration

Review all your settings

Click Save to finish the setup

Viewing Your Integration Data

Once your integration is running, you can view all your Adjust data directly within the integration:

Go to Integrations -> MMP -> Adjust

Click the Report tab to see your data

Use the date picker to select your reporting period

Filter by specific campaigns, partners, or events using the dropdown filters

Available Report Columns

Your Adjust integration data includes these key metrics:

Basic Information:

ID, Date, Offer, Partner
Adjust Event ID, Campaign ID, Adgroup ID, Creative ID, Partner ID

Performance Metrics:

Impressions, RPM, CPM, Gross Clicks
RPC (Revenue Per Click), RPA (Revenue Per Action)
Revenue, Payout, Gross Sales
Total Conversions and others

Customization Options:

Use Columns Customization to show/hide specific data fields
Apply Table Filters to focus on specific offers, partners, or campaigns
Export your data for external analysis

Metrics Mapping

Adjust

Everflow

clicks

impressions

Installs

conversions

All Revenue

Gross Sales

Costs

Revenue

Costs * Payout %

Payout

Event Counter

Events (mapped event)

Bottom Line

Once your Adjust integration is running, you'll have all your Adjust mobile app data flowing into Everflow automatically.

Your campaigns will update daily, events will track properly, and you can focus on optimizing performance instead of managing data feeds. The integration handles the technical work so you can spend time on what matters: growing your business and improving ROI.

Need Help?

Make sure your Adjust API key has the right permissions and double-check that your campaign mappings are correct. Remember that you can't change the mapping depth after saving, so choose carefully. If you run into issues, start with fewer mapping dimensions - you can always create a new integration later with more detail.

Quick Tips

Start with fewer mapping dimensions if you're unsure about your setup needs. Use clear, descriptive names for your integration to keep things organized. Test with a small date range first to make sure everything is working correctly before expanding to your full historical data.

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