Weekly Product Updates: June 29 – July 5

This week's updates enhance traffic targeting capabilities, optimize the default Shopify integration script, and improve reporting performance by deprecating legacy data tables.

Internal Updates

Database Performance Improvement: Deprecated and dropped the legacy partner daily aggregation table. All partner and marketplace dashboard queries are now bound directly to the dedicated marketplace partner reporting tables. This decommission eliminates an asynchronous job that previously took over two hours to run, resolving data latency and discrepancies on the dashboards.

Control Center Alignment: Updated outdated user interface tooltips to correctly direct users to Control Center > Segmentation Options > Business Units following recent platform layout updates.

Customer-Facing Updates

In-App Browser Targeting: You can now target traffic from specific mobile in-app browsers and webviews within your Offer settings. New targeting options include Facebook for Android/iOS, Facebook Messenger for iOS, Instagram for Android/iOS, TikTok for Android/iOS, Google for iOS, and Android Webview, giving you tighter control over mobile-focused campaigns.

Shopify Integration Script Update: We have updated the default tracking script provided for the Shopify integration. The new default script improves how discount allocations, line-item quantities, and variant SKUs are mapped, ensuring more accurate cart and product-level data is passed back to Everflow during checkout.

Tracking Link Generator Clarity: To maintain consistent platform terminology, the label "Base Destination URL" has been updated to Default Landing Page within the Tracking Link Generator.