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Enhanced Lead Conversions for Google Ads Integration
Automatically pass secure, SHA-256 hashed email and phone numbers to Google Ads CAPI to boost offline conversion attribution accuracy.
You can now automatically pass hashed email and phone number data to Google Ads to improve your offline conversion tracking accuracy and bidding performance.
What's New
To support Google Ads enhanced conversions for leads, the Google Ads Conversion API (CAPI) integration now automatically captures user-provided email addresses and phone numbers from advertiser postback parameters. These values are automatically hashed using the SHA-256 algorithm to secure user privacy before being transmitted directly to Google Ads as user identifiers, eliminating manual data-matching workarounds.
- Automated SHA-256 Hashing: Secures sensitive user contact data before sending it to Google Ads.
- Direct UserIdentifier Mapping: Appends hashed contact details to click conversions to increase matching accuracy and optimize automated bidding performance.
