Automated Bank Pull Funding Launched

Everflow has introduced a secure, in-app bank pull (automatic debit) funding method for EF Pay, eliminating the need for manual ACH and Wire transfers. Previously, clients had to manually push funds using a fragile memo Reference ID system, which frequently resulted in missing funds and delayed payouts. With this release, clients can securely link a bank account and authorize precise funding requests directly inside the platform.

Introduction

This release introduces automatic debit capabilities to EF Pay, addressing the primary cause of missing funds disputes. By integrating directly with the Veem API, the new funding method allows US-incorporated clients using US or Canadian bank accounts to connect, manage, and pull funds without leaving the Everflow interface.

This update significantly streamlines the accounts payable workflow for network operators and advertisers. By allowing users to view unpaid invoice totals directly within the funding screen, the platform provides clear guidance on the exact amount needed to cover partner payouts. The system also introduces strict security and compliance controls, including a comprehensive audit trail for Customer Success agents who impersonate clients to assist with account funding.

Key Capabilities

• In-App Funding Requests: Initiate precise bank pull requests directly within the EF Pay interface rather than manually pushing funds via outside banking portals.
• Secure Funding Source Management: Connect and update a single, tokenized bank account securely via a custom banking details form.
• Contextual Funding Guidance: View the total sum of unpaid invoices directly in the funding workflow to guide the pull request amount.
• Transaction Status Tracking: Monitor the lifecycle of deposit requests via an updated deposit history table that distinguishes between push and pull transactions.
• Automated Notifications: Receive real-time in-app alerts and email updates when funding requests are in progress, completed, or failed.
• Impersonation Audit Trail: Enforce strict security compliance with automated logging of CS agent impersonation, capturing the agent's ID, IP address, transaction amount, and transaction ID.