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Getting Started as a New Partner
Getting Started as a New Partner

Getting Started as a New Partner

Your first guide to the Partner Platform — from logging in to generating your first tracking link and setting up payments.

What to Expect

Welcome to the Partner Platform. This is your home base as an Everflow partner: you browse offers here, generate tracking links, watch your performance, and set up how you get paid.

You probably arrived one of two ways. An Advertiser set you up directly and sent you a login link, or you applied through a sign-up form that an Advertiser, network or agency reviewed. Either way the platform looks the same from here, and this guide takes you from first login to first click.

What's Changed Last updated Aug 19, 2026
Aug 19, 2026 Updated
Corrected the payment section for the Everflow Pay International Payer release. Whether you file a US tax form depends on the business paying you, not on where you are, and banking details alone make you payable in minutes.

Who to Ask When You Get Stuck

You have an Account Manager. Click My Account in the platform and their name and email are at the top of the panel. They are the right first stop for anything about a specific offer, your payout terms, or an approval that has not come through.

Your Dashboard

When you first log in you land on the My Stats dashboard, a snapshot of your clicks, revenue, conversions and event metrics.

Partner Platform Dashboard showing My Stats overview with clicks, revenue, conversions, and performance chart

What Lives in the Sidebar

The left sidebar is grouped, and the grouping tells you what each thing is for.

Manage is where you run your campaigns: Offers to browse and apply, Smart Links for smart link configurations, and Postbacks for server-to-server conversion notifications. Coupon Codes appears here too if any have been assigned to you. Analyze is where you check your numbers: Reporting for click, conversion and event reports, and Analytics for a deeper cut of the same data. Tools holds the Tracking & Asset Generator, where you create your links and download creative assets. Company Settings is everything about you rather than your traffic: your profile, your notification preferences, and the Billing page where your banking details and invoices live.

What Each Section Does

Two of these are easy to miss, so they are worth naming: Marketing Integrations, and Connections.

SectionWhat It Does OffersBrowse campaigns from your Advertisers. Each Offer shows what you are promoting, your payout, any requirements, and the creative assets available to you. Tracking & Asset GeneratorCreate tracking links, download creative assets, and get coupon codes, all in one place. ReportingTrack clicks, conversions and earnings. Schedule reports to arrive in your inbox automatically. Marketing IntegrationsConnect your Meta, Google or TikTok Ads accounts for unified conversion tracking and campaign optimisation. BillingView invoices, track payments, and manage your banking and tax details. PostbacksSet up server-to-server notifications so your own systems receive conversion data automatically. ConnectionsManage your Marketplace connections: view active partnerships, respond to pending requests, and discover new Advertisers.

From Offer to Tracking Link

The two things you need before you can earn anything are an offer to promote and a link that credits the traffic to you. Do them in that order.

Finding an Offer

Go to Offers in the sidebar to see everything available to you.

Each offer shows its payout structure, the traffic types it allows, and any geographic targeting. Read the payout field before you commit to anything, because it tells you exactly what you earn and on what. Once you find one you want to run, request access, or start generating links immediately if you are already approved.

Generating Your First Link

Head to the Tracking & Asset Generator and create your link for that offer. This link is how Everflow knows the traffic came from you. Without it your clicks and conversions are not attributed to your account and you are not paid for them.

There are three link types, and which one you want depends on where you are sending traffic from.

Redirect Link routes through Everflow's server before sending the user to the Advertiser's site. It works everywhere and it is the simplest to use. Direct Link sends the user straight to the Advertiser's website. Use it on platforms that block redirects, such as Google Ads, Meta and TikTok. Impression Link tracks ad views rather than clicks. It is for display and video placements.

If you are not sure, start with a Redirect Link.

Tag your traffic while you are here

The generator lets you add sub parameters, Sub1 through Sub10, to your link. Use them to label your traffic source, your creative, or your placement. It costs you nothing now and it is the difference between knowing which channel earns and guessing.

Setting Up How You Get Paid

Do this on day one, before you send any traffic. Conversions can be tracking and money accruing while your payout sits stuck because nobody has your bank details.

Go to Company Settings → Billing. What you see there depends on the payment method your Advertiser has enabled for you.

If Your Advertiser Uses Everflow Pay

You complete one short form: your business details, your banking details, and a review screen where you accept the terms. When you submit it your Payment Method Status changes from NOT PAYABLE to PAYABLE, usually within a few minutes. There is no test deposit and no approval queue.

Whether you also file a US tax form depends on the business paying you, not on where you are. Partners paid by a business registered outside the US do not file one. Partners paid by a US-registered business file one if that payer requires tax verification: a W-9 if you are US-based, a W-8 if you are not. Your setup screen tells you which applies by whether it shows a tax stage at all. The full walkthrough is in Setting Up Your Everflow Pay Account.

If Your Advertiser Uses Something Else

Everflow supports a range of methods, including PayPal, Payoneer, Wise and direct bank transfer, and your Advertiser chooses which are available to you. Enable your method on the same Billing page and fill in the details it asks for. How To Get Paid As A Partner covers the options and your payment terms.

Note If you are connected to several Advertisers through the Everflow Marketplace, you configure Everflow Pay once for all of them from Payment Settings on the Marketplace Platform, not per Advertiser.

Common Mistakes to Avoid

These four account for most of the support tickets new partners open in their first month.

Using a preview URL instead of your tracking link

If you copy the offer's preview URL and share it, Everflow has no way to attribute the traffic to you. Your clicks show up as "Others" and pay you nothing.

Always generate your link from the Tracking & Asset Generator. Never copy the preview URL.

Not testing your link first

Sending traffic to a broken link means lost conversions, and you will not find out until your report shows zero clicks.

Open your link in a private window, then check the Click Report to confirm it recorded.

Skipping payment setup

Conversions are tracking and money is accruing, but nothing can be paid out until your banking details are in place.

Complete your banking details under Company Settings → Billing on day one, before you send any traffic.

Timezone mismatch

Your daily totals do not match what you expect because the network's timezone differs from yours. A conversion at 11pm PST lands on the next day in EST.

Check your timezone in Company Settings and ask your Account Manager to confirm the network's.

Tips for Success

Start small and expand as you learn what works for your audience. Talk to your Advertisers. Ask about their best-performing creatives, seasonal promotions, or special terms. Use sub-parameters on your tracking links, Sub1 to Sub10, to tag traffic sources. It is how you find out which channels actually convert. Check your dashboard regularly for performance, pending connection requests and updates. Set up scheduled reports so a weekly or monthly summary arrives without you asking for it. Complete your Marketplace profile. A clear traffic description improves your chances of being approved by new Advertisers. Read each Advertiser's terms and conditions where they provide them, and set your alerts under My Notification Preferences so you hear about expiring coupon codes and Offer status changes.

What's Next

You have the basics. These are the articles to read as you start running real traffic.

Explore Related Content Your next few reads, roughly in order:

How Everflow Tracking Works. How clicks, cookies and conversions connect behind the scenes.

Essential Reports For New Partners. The handful of reports worth checking daily.

Troubleshooting: Why Isn't My Tracking Working?. A diagnostic guide for when the numbers look wrong.

How Partner Payments Work. What happens between a conversion and money in your account.

Managing Your Partner Notifications. So you hear about expiring codes and offer changes.

Next in This Series